Popular Hamburg-based side FC St. Pauli has revealed its 2021/22 home kit. The 2. Bundesliga team will leave current technical sponsor Under Armour and manufacture in-house jerseys under their DIIY brand with sustainability, fair trade and transparency in mind.
According to FC St. Pauli:
Starting next season, the players of FC St. Pauli will run out in jerseys produced in-house in another important step towards more sustainability in professional sport. The club has been working on the project since 2018, looking for a kit supplier that produces performance wear sustainably and transparently and supports fair trade. As no external provider was able to meet the criteria in full, the club will assume responsibility for production itself in future.
Under the motto, “If you want something doing, do it yourself”, FC St. Pauli has set itself the goal of producing the most sustainable teamsport collection in the world with its own DIIY brand. In doing so, the club is satisfying the express wish of its members to continue pursuing the issue of sustainability.
Club president Oke Göttlich: “Not only, but in particular during the crisis posed by COVID-19, we are striving to meet the challenges with courage and entrepreneurial spirit along with all St. Pauli fans. This independence, and the search for new avenues, has always been a hallmark of FC St. Pauli. In launching our own teamsport collection, we remain steadfastly on our path of independence. The strength of a member-run club is reflected in the implementation of our members’ ideas. In this way, we can face any crisis together. DIIY, incidentally, is derived from the term DIY, or do it yourself. That’s exactly what FC St. Pauli is all about – not just moaning, but doing it better yourself.”
Head of sales Bernd von Geldern: “At the 2016 general meeting, we were tasked with producing our merchandise fairly and sustainably. We want to satisfy this aspiration in as many areas as possible. With our own DIIY brand, we aim to show that quality, sustainability and fair working conditions do not have to be mutually exclusive for performance wear. We therefore set a deliberately high bar with self-imposed standards for the new teamsport collection. We’re convinced our fans have the same aspiration and we want to take them with us on our journey. This is why we are commencing sales for the 2021/22 season home jersey in advance – because we can only achieve our ambitious goal of producing the most sustainable teamsport collection in the world with the fans.”