Rapper Trinidad James debuted Atlanta United’s new 2020 King’s Away Kit at MLS’ #FORWARD25 celebration in advance of New York City’s Fashion Week on Wednesday night.
According to the club: A modern execution of the club’s iconic 5-Stripes, Atlanta United’s King’s Kit has arrived with purpose, celebrating the spirit of city and striving for excellence while dripping swagger and illuminating royalty with all gold everything. The embossed herringbone stripes on the white fabric also showcase a metallic gold Unite and Conquer coin on the Jock Tag. The iconic Atlanta United Spike is featured at the back neck matching the gold EQT stripes on the shoulder.
Atlanta United’s MLS championship star logo is found over the heart. The club crest was constructed drawing on elements of Atlanta’s rich history and culture, underscoring the city’s progressive and passionate voice. The silver star above the crest stands for what we have conquered. It is championship designation. The crest and star make up the championship star logo.
In our commitment to the gold standard and repping the ATL swagger with all gold everything, all accents found on the King’s Kit are gold.
Gold is the most malleable and ductile metal in the world. When wearing gold, it is said to increase wisdom and power and illuminate a path to success. In addition, gold is symbolic for victory and humankind’s quest for perfection. Globally, gold transcends all boundaries and is recognized across cultures to denote prestige.
The front of the Atlanta United 2020 away jersey is marked by the clubs iconic 5-Stripes. The 5-vertical stripes stand for our pillars of character – Unity, Excellence, Community, Determination, and Innovation. The city is the fabric of our team. Just as each stripe stands for a pillar, the Chevron Pattern represents the texture that is woven together to create an inseparable bond between us.
The back is constructed of a white mesh panel to keep players and supporters cool. Designed to go hand in hand with the Star & Stripes, a matching United mark is found on the back neck.
This mark pays tribute to Atlanta’s unwavering perseverance and serves as a reminder to players and supporters that we all carry the city on our backs. The player’s name and number will be featured in metallic gold to represent our commitment to excellence.
The Coin found on the jock tag connects our past with our present. The “Spiked A” symbol drives a connection between club, city and our fans on matchday. Below it, a small “D” to represent Dahlonega, where gold was first discovered in Georgia in 1928.
Photo Credits: Atlanta United and Major League Soccer