During the past five years, Chilean football has ascended. The women’s team has reached FIFA World Cup for the first time in its history, and the men’s team has claimed the last two Copa América titles.
The Chilean Football Federation’s latest Nike kits acknowledge this unprecedented success and situate La Roja (The Red) for this summer and beyond.
“We are inspired by the belief that we can do it,” says Chilean star Karen Araya. “When you believe, you have no limits. It makes me feel alive, excited and that every day is an opportunity to achieve something new.”
The key design details of Chile’s FIFA Women’s World Cup 2019 Nike kits are:
1. La Roja
Unsurprisingly, Chile’s bright red not only informs the byname for the National Team, but also serves as the base of the 2019 home jersey. This pairs with Gym Blue shorts and, for the first time, Gym Blue socks.
2. The Condor
The graphic on the Chile 2019 Women’s World Cup away jersey was inspired by the Andean condor, Chile’s national bird. This represents a modern Chile, the prowess of their national icon in the condor and the blistering intensity at which football is played in the country.
3. Chilean Street Signs
Chile’s kit features a custom typeface that pays homage to Santiago’s street signs and Chilean car number plates. A reflective eight-point star pattern provides additional visibility under the floodlights.
4. The Chilean Flag
Chile’s inner-pride graphic fuses the five-point star from the National Flag, the football association crest and the eight-point star from the Mapuche war flag. Linear fills give a nod to textiles patterns and early versions of the Chilean Football Federation crest.