The new Seleção Brasileira uniform was launched on Sunday night with modeling from current national team player Luiz Gustavo at Roi’s Forte de Copacabana. Brazilian great and Nike athlete Ronaldo was also in attendance for the event.
According to Nike: Nike today unveiled the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials.
“It is a great honor and it fills me with pride to present the new shirt of the Selecao to the fans in Rio,” said Luiz Gustavo of the Brasilian National Team…
Designers utilized three dimensional body scans of the entire Brasilian National Team to collect data on the form of today’s players and identify an updated fit, improving comfort and allowing the body to move more naturally within the kit.
While looking at every element of the modern football kit, Nike designers even paid special attention to the kits’ socks. Combining athlete insight and research with new materials and fabrications, the Nike Elite Match Fit sock for 2014 features a sleeker fit specific to football. Strategically cushioned zones provide comfort and protection at the big toe and anklebones where the majority of impact occurs, while arch support locks down the foot to prevent slipping. Material was also eliminated to enhance touch and decrease bulk, and flex grooves were added to the ankle and the top of the foot to prevent any bunching.
Captivated by the unique creativity of Brasil, Nike’s design team sought to reflect some of its unique and distinct cultures in the new National Team Kit design, while staying true to the culture and tradition of the yellow jersey.
“The Brasilian home kit is like a national flag; it symbolizes the country and its people,” said Martin Lotti,Creative Director for Nike Football. “We wanted to create a fusion of the high speed brilliance of football and the culture of Brasil while staying true to what the home kit represents.”
The jersey features a new Y-neck design that provides both a relaxed fit and comfortable look. After body scanning each member of the Brasilian National team, Nike designers utilized player body scans and their own insights to develop a neckline that maximizes comfort and great fit.
The Brasilian crest has also been updated. A gold colored metallic weave was added to the crest for a shimmering effect, and the 2014 crest is slightly larger. Behind the crest, on the inside of the jersey, is a printed slogan “Nascido para jogar futebol”- Brasilian Portuguese for “Born to Play Football”.
Nike has also worked with Brasilian Designer Bruno Big to deliver a unique and nationally relevant mark of pride at the inner back neck of each jersey. The home kit features a small yellow canary motif representing “Canarinho”, the nickname given to the team when they wear the yellow home jersey.
“To wear the ‘amarelinha’ is an honor for me and my teammates,” says Brazil star Neymar. “Brasil is a very special place to play football, and we want to play hard and win for our country. This kit helps us to do that with both the technology and the inspiration it provides.”
The shorts are a classic Brasilian Varsity Royal with a white stripe. Simple and iconic, the fit is slimmer and more tailored to the body, with a cut specifically designed to aid movement and comfort. The center back of the shorts feature Nike’s signature laser vents to aid in cooling and allow for moisture management.
Even the name and number on each kit have been carefully designed, with micro fine pinholes for moisture management and cooling, and a fluorescent outline to aid visibility. The style of the name and number is inspired by the classic fonts widely used on Brasilian hand printed street posters. All jerseys worn by players and sold in Brasil are made in Brasil.