In the news this week for signing the likes of Radamel Falcao, Ricardo Carvalho, Joao Moutinho and James Rodriguez for their return to the French Ligue 1 next season, AS Monaco has unveiled a new club crest.
The club states that “This new visual identity reflects the desire of the club to mark its entry into a new era while remaining strongly attached to its culture, its history and roots.
The club has major ambitions in terms of French championship but also in the context of future European competitions in which it participates. With the new logo, it means show clearly its ambitions.
On the occasion of the presentation of the new logo, Konstantin Zyryanov, Chief Executive Officer of AS MONACO FC, said: . “We are very proud to unveil a new visual identity for our club Modern logo leaves ample room for tradition and reflects our desire to give back to the AS MONACO FC instead is on his French and international scene. ”
The Monégasque club, which aims to contribute to the image and prestige of the Principality, in its logo retains the current structure of its identity. It has ensured compliance with codes of historical identity logo AS MONACO FC: royal crown emblem and color code. Acronyms and AS MONACO FC now surround the name, the club wishing well and show its commitment to the Principality.
AS MONACO FC gives new impetus to its logo and evolved into a more modern design and a contemporary writing. The new logo includes vibrant colors, free forms and simplified princely crown. The redesign of the visual identity of the club was done in collaboration with Leroy Tremblot expert brand in the sport since 1996.
AS MONACO FC is not limited to only work on the visual identity and also redesigned the entire universe with a club graphic personalization of words taken by world (corporate, VIP and support) on all media.”