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Brazilian Fans Name 2014 FIFA World Cup Match Ball


Brazilian Fans Name 2014 FIFA World Cup Match Ball

RIO DE JANEIRO, BRAZIL / HERZOGENAURACH, GERMANY — 2ND SEPTEMBER 2012 — Today Brazilian football fans have written their own chapter in FIFA World Cupâ„¢ history by picking Brazuca as the name of the official match ball for the 2014 tournament.

Brazilian Fans Name 2014 FIFA World Cup Ball - Brazuca

adidas, the World Cup Official Match Ball supplier since 1970, took inspiration from elements of national culture to come up with a shortlist of three possible names for the ball. The three chosen names were Brazuca, Bossa Nova, and Carnavalesca and for the past three weeks Brazilian football fans have been voting for their favourite in their thousands — the first time fans have been directly involved the naming of the FIFA World Cupâ„¢ ball.

The FIFA World Cupâ„¢ Official Match Ball is always a symbol for the tournament with examples like Azteca at Mexico 1986, Fevernova at Japan 2002, and the iconic Tango at Argentina 1978. At the 2014 FIFA World Cupâ„¢ the official match ball will be called adidas Brazuca – an informal term used by Brazilians to describe national pride in the Brazilian way of life. As with their approach to football, it is always full of emotion, pride and goodwill to all.

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In conjunction with the FIFA Secretary-General Jérôme Valcke, and the Brazilian host broadcaster Globo, the Official Match Ball name was unveiled to the country by former FIFA World Cupâ„¢ winner and football legend Cafu on the Esporte Espetacular program after a massive activation of more than 1 million votes, 70% of voters put their support behind Brazuca. The naming of the ball marks the first step for adidas on the road to Brazil 2014 and excitement around the tournament is already building with cities already competing in the passion stakes. In the country wide vote Brazuca came out on top with 70% of the total votes coming from locals.

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As suppliers of the Official Match ball to all FIFA World Cupâ„¢ matches since 1970 adidas have continually set new standards of innovation with iconic designs and cutting edge technology and the Brazuca ball will continue that heritage. The ball is currently being developed and testing of it is taking place across the world with several football clubs and federations. The player feedback process has been particularly focused on playing in Brazil with testing taking place across the diverse environments and climates that exist throughout the country and this will continue in 2012 and 2013. Further information on the testing and development of the ball will be delivered when the Brazuca is launched and the design is unveiled at the 2014 FIFA World Cup â„¢.

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