Following last November’s release of the Azzurri’s new home strip, the Italy PUMA EURO 2012 away kit was launched on Monday in Genoa. It will be available at World Soccer Shop, Tienda Fútbol Mundial, Onionbag.com and Subside Sports.
Along with the unveiling of what will be Italy’s 2012/13 road uniform, PUMA announced that it has confirmed a new long-term contractual partnership with the Italian Football Federation (FIGC), that sees the Sportlifestyle brand now actively managing the entire licensing portfolio of FIGC assets on a global basis.
Through this agreement, PUMA will hold the status of ‘Official Master Licensee of the FIGC’, effective through and beyond the next two FIFA World CupsTM in Brazil and Russia. PUMA will also continue as the Official Partner to the FIGC in relation to playing kits and replica wear for all FIGC national teams.
Building on a successful nine year relationship, PUMA has significantly deepened its contractual involvement with the FIGC to place a global emphasis on expanding the profile and commercial potential of the FIGC brand driven by its newly established international sports licensing division.
This evolution sees the FIGC partnership become the most comprehensive in the global PUMA football portfolio, and gives PUMA the scope to substantially increase its licensing opportunities that exist through one of the most prominent and successful federations in world football…
The Italy EURO 2012 away kit is part of the Power 12 range of PUMA playing kits that includes Uruguay, Chile, Czech Republic, Switzerland and Austria. The FIGC Italia Away shirt has a regular fit with a classic look, re-introducing the horizontal blue stripe for the first time since 1974 — a signature feature that stretches across the chest enhancing the breathable performance of the shirt.
The V neck has a double layer in mesh fabric and contrast colour inside, while the underarm range of movement mesh allows both a better fit and a more comfortable arm movement. The deep cuffs in shell fabric add to the classic look of the shirt, and the number and lettering features the PUMA Gaffer font-type.