PUMA announced today it has signed a long-term contract extension with the Swiss Football Association (SFV). The global Sportlifestyle brand will continue to be the official technical partner to the SFV and licensed partner in relation to replica kits, fanwear and other merchandise, through the 2014 FIFA World Cup and UEFA EURO 2016.
On the day of the announcement, PUMA also launched the new home kit (now available at World Soccer Shop) ahead of the Swiss national team’s fixture against The Netherlands in Amsterdam on Friday night.
Continuing with a partnership that started in 1998, PUMA will remain the official supplier of playing kits, training and representation apparel and equipment for all associated Swiss national teams, including the National A, Youth, Women’s and Futsal teams. PUMA will also extend its active partnerships of various SFV grass roots and youth initiatives, including the Credit Suisse Football Academies.
Part of the Power 12 range of PUMA kits that includes Italy, Uruguay, Czech Republic and Austria, the Switzerland 2012/13 home kit is unique as it incorporates the Swiss flag on the shirt, shorts and socks, in addition to the SFV badge. Engineered mesh at the front of the shirt increases breathability and a technical fabric greatly improves moisture wicking tendencies.
In addition to the SFV, PUMA also partners with Swiss international players Johan Djourou, Stephan Lichtsteiner, Diego Benaglio and Xavier Margairaz.