English Premier League side Chelsea FC has announced the inclusion of a charity logo on the back of its adidas 2011/12 UEFA Champions League kits. According to the Blues’ website:
Chelsea Football Club has become the first English team to add a charity logo onto our Champions League kit.
In addition to existing sponsors Samsung and adidas, the club’s European kit will also feature the logo of our global charity partner, Right To Play – a humanitarian organisation using sport and play to help tackle disease, poverty and conflict in 20 countries around the world. The logo will feature on the back of the shirts throughout the remainder of the European campaign.
The new European shirts will have their debut on Tuesday 1 November against Belgian side KRC Genk.
Working closely with communities, Right To Play train local staff and volunteers to implement sport and play-based learning programs designed to teach children and youth important life skills including health, teamwork, conflict resolution, respect and fair play.
Founded by three -time Olympic speed-skating gold medalist Johann Koss, Right To Play’s partnership with Chelsea is helping to raise funds and increase awareness of the charity’s work across the globe.