The Premier League in Digital Media

Fast Web Media, a digital media agency based in MediaCityUK and London, has delved into the world of soccer digital media in preparation for the start of the 2011/12 Premier League season. Based on their research, the firm has put together an infographic focusing on the Premier League’s presence in the digital sphere.

Some of their findings include:

– Real Madrid remain football’s biggest global brand according to Google, with a total of 3,350,000 global monthly searches. Manchester United are second with 2,240,000, while Barcelona are third with 1,000,000.

– Manchester United have by far and away the largest Facebook fan total, with an 18 million strong support, over double that of their nearest rivals, Arsenal.

– The Cesc Fabregas saga was the most tweeted about transfer rumour during July, edging out Wesley Sneijder’s on-off move to Manchester United and Carlos Tevez’s mooted departure from Manchester City.

The infographic below provides a very informative and entertaining look at who’s who in the world of the English Premier League and social media.