English Football League Championship side Burnley Football Club have officially launched their 2010/11 Puma away kit. As part of the away kit unveiling, the Clarets also announced the Leukaemia & Lymphoma Research charity as their childrens’ shirt sponsor.
According to the Burnley FC website:
The Football Association’s industry code for responsible advertising, governing gambling products, prevents us from replicating the main sponsor Fun88.com on junior shirts.
And so the club has chosen to promote the charity supported by celebrity supporter Alastair Campbell on all junior shirts sold.
The replica away kit for juniors is made to precisely the same specifications as the adult version, and is fully endorsed by Burnley Football Club and the charity.
Burnley unveiled their Puma 2010/11 home kit in early April.