The Italy Puma World Cup 2010 home and away kits have officially been launched.
While both kits have been on sale since late last week, on Monday, March 1st, 2010 the kits were officially presented to the public via a joint press conference between Puma and the Italian Football Federation (FIGC) in Florence, Italy.
According to a press release from Puma:
The iconic azzurro blue kit emblazoned with four stars – one for each World Cupâ„¢ they have won – will be worn by Italy as they defend their title at the 2010 FIFA World Cupâ„¢ i South Africa this summer. The new PowerCat home shirt design will be endorsed exclusively by Italy at the World Cup…
The new kits are part of PUMA’s PowerCat 1.10 collection, including the statement football boot the PowerCat 1.10. Staying true to tradition, the colors of the home kit is Italy’s classic azzurro blue with white details. The away kit is the traditional white with blue and gold details. The home shirt features a unique body fit and ‘battle skin’ graphic, designed specifically for Italy and their quest for a fifth World Cup title. The Italy away shirt delivers a different design interpretation under the same PowerCat concept.
The unique star-shaped collar highlighted with the green, white and red of Italy pays homage to the team’s four World Cupâ„¢ titles as do the four stars on the official FIGC logo on the left chest. A leaping PUMA Cat logo on the right chest is prominently displayed. The design of the jerseys reflects PUMA’s sportlifestyle positioning and the dynamic and modern character of the Azzuri. The new Italy kit puts emphasis on courage, engineered performance features and a distinct articulation of raw football power…
The shorts are inspired by both football and boxing, featuring a boxer-like belt as the waistband to give the Italian players an added bold look and confidence as the title holders. The shorts feature mesh gussets for improved ventilation and additional freedom of movement. The final piece to the kit, the socks, introduces a shaped footbed to provide support and protection for high-stress regions along with mesh inserts to provide breathability and an exaggerated definition of the calf muscle.