[digg=http://digg.com/soccer/IFK_Goteborg_adidas_2010_Home_Jersey_Kit]IFK Göteborg is a Swedish professional football club based in Gothenburg. The club can be referred to as IFK, although this can be confusing as there are many other clubs in Sweden who use the abbreviation as part of their name. The club is more usually known in Sweden as “Blåvitt” (Blue-White), in reference to the club colours. Formed on 4 October 1904 IFK Göteborg, has won 18 national championship titles, five national cup titles, and two UEFA Cups.
On Saturday, IFK Göteborg officially unveiled its adidas 2010 home kit under the theme Every Team Needs a Shirt with a Story — Nästa Mästarna (Next Masters in English). Here’s a look at the new jersey.