![\"Chelsea](\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2017\/07\/chelsea-football-club-2017-2018-nike-kit-14.jpg\")
<\/a><\/p>\nUnveiled today, The Blues’ 17\/18 Nike home and away kits will be available at\u00a0World Soccer Shop<\/a><\/strong>,\u00a0UK Soccer Shop<\/strong><\/a>,\u00a0Subside Sports<\/a>, Lovell Soccer<\/a>,\u00a0Pro:Direct Soccer<\/a>\u00a0<\/strong>and\u00a0Kitbag<\/a>.<\/strong><\/p>\n Tasked with creating matchday kits that unite Nike\u2019s unrivalled pedigree in apparel innovation with Chelsea\u2019s unique character as a club, Nike Football designers have produced clean designs that incorporate Aeroswift Technology \u2013 a performance system that enhances breathability, mobility and speed \u2013 and represent Chelsea\u2019s most advanced kits to date.<\/p>\n Chelsea\u2019s kits for 2017\/18 are advanced pieces of performance design with zoned ventilation panels, optimally-textured fabric to reduce clinging and lightweight construction throughout.<\/p>\n The\u00a0Chelsea 2017\/18 Nike home shirt<\/strong> carries a minimalist aesthetic\u00a0that is truly modern yet also rooted deeply in the club\u2019s heritage.<\/p>\n A key stage in the design process was ensuring that the blue was a perfect match for the club\u2019s specific shade of the colour. An original shirt from the early 1970s was used to define the desired blue. Nike Football\u2019s apparel technicians produced a perfect match.<\/p>\n This pure expression of the Chelsea\u2019s blue is allied with contemporary design details and Nike Aeroswift technology to deliver a kit fit for Champions. The round neckline includes a white trim with \u201cCHELSEA\u201d knitted into the back of the neck in white text, whilst the blue shorts feature white stripes on the flanks. These, along with blue stripes on the sides of the shirt, expand when the player is in motion to enhance ventilation.<\/p>\n \u201cTHE BLUES\u201d is knitted onto the inside cuff of the right sleeve, whilst the left sleeve is adorned with \u201cEST. 1905,\u201d a nod to the year of the club\u2019s foundation. A blue \u201cCFC\u201d motif, meanwhile, is featured on the front of the white socks that integrate NikeGrip technology for the ultimate boot-to-foot connection.<\/p>\n Chelsea has emerged as London\u2019s most successful club in recent years, claiming an impressive array of major trophies \u2013 18 in total for the men\u2019s side over the past two decades. Meanwhile, Chelsea Ladies FC have triumphed with the FA Cup and FA Women\u2019s Super League double in 2015, and the FA Women\u2019s Super League Spring Series title in 2017. The club\u2019s Academy has won the past four FA Youth Cups.<\/p>\n The dominant colour of the Chelsea FC Nike 2017\/18 away kit<\/strong> nods to this record. The shirt and shorts are white with a soft silver hue to reflect the club\u2019s ever-growing collection of silverware. Chelsea’s blue is the secondary colour throughout the kit, highlighting the trim on the round neck, ventilation stripes on the shorts and providing a block of colour for the NikeGrip socks.<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n