{"id":84445,"date":"2016-06-16T12:32:15","date_gmt":"2016-06-16T16:32:15","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=84445"},"modified":"2016-07-02T13:02:59","modified_gmt":"2016-07-02T17:02:59","slug":"liverpool-fc-201617-new-balance-away-kit","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2016\/06\/16\/liverpool-fc-201617-new-balance-away-kit\/","title":{"rendered":"Liverpool FC 2016\/17 New Balance Away Kit"},"content":{"rendered":"<p>Today New Balance officially revealed the new 2016\/17 Liverpool FC away kit. The shirt has been launched as part of the \u2018Made For Liverpool\u2019 campaign for the 2016\/17 season, which reflects on what it means to be an LFC fan.<!--more--> It will be available at <a style=\"font-weight: bold;\" href=\"http:\/\/store.yahoo.com\/cgi-bin\/clink?yhst-7223899490465+efY79q+shop-by-club-liverpool-fc.html\" target=\"_blank\">World Soccer Shop<\/a><b>, <\/b><a style=\"font-weight: bold;\" href=\"http:\/\/tidd.ly\/828d77fe\" target=\"_blank\">Subside Sports<\/a>,\u00a0<strong><a href=\"http:\/\/tidd.ly\/81efb8a4\" target=\"_blank\">Kitbag<\/a>\u00a0<\/strong>, <a href=\"http:\/\/tidd.ly\/a07a67d7\" target=\"_blank\"><strong>Lovell Soccer<\/strong><\/a> and\u00a0<a style=\"font-weight: bold;\" href=\"http:\/\/tidd.ly\/8ae8d839\" target=\"_blank\">UK Soccer Shop <\/a> along with <a href=\"http:\/\/footballfashion.org\/wordpress\/2016\/05\/10\/liverpool-fc-201617-new-balance-home-kit\/\" target=\"_blank\">The Reds new home uniform<\/a> and training range.<\/p>\n<p><a href=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-12.jpg\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-12-550x321.jpg\" alt=\"Liverpool FC 2016 2017 New Balance Away Football Kit, Soccer Jersey, Shirt, Maillot, Camiseta, Camisa,  Trikot\" width=\"550\" height=\"321\" class=\"aligncenter size-large wp-image-84448 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-12-550x321.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-12-300x175.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-12-700x408.jpg 700w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-12.jpg 1200w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>With a fitting tribute to the team that won the European Cup on that memorable night in Rome on the 25th May 1977, this shirt has been designed in black, red and silver \u2013 reminiscent of the colours of the match day programme thousands of fans cherish still to this day.<\/p>\n<p><a href=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-11.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-11-550x279.jpg\" alt=\"Liverpool FC 2016 2017 New Balance Away Football Kit, Soccer Jersey, Shirt, Maillot, Camiseta, Camisa,  Trikot\" width=\"550\" height=\"279\" class=\"aligncenter size-large wp-image-84444 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-11-550x279.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-11-300x152.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-11-314x160.jpg 314w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-11-700x355.jpg 700w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-11.jpg 1100w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Black was chosen as the base colour to create an imposing canvas for the flame red warning vents down either side of the torso. Silver trim has been detailed on the front, including the iconic Liver bird crest; to commemorate the club\u2019s first of five European victories.<\/p>\n<div id='gallery-1' class='gallery galleryid-84445 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-7.jpg'><img decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-7.jpg\" class=\"attachment-thumbnail size-thumbnail jl-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-7-290x290.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-6.jpg\" class=\"attachment-thumbnail size-thumbnail jl-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-6-290x290.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-1.jpg\" class=\"attachment-thumbnail size-thumbnail jl-lazyload lazyload\" alt=\"Liverpool FC 2016 2017 New Balance Away Football Kit, Soccer Jersey, Shirt, Maillot, Camiseta, Camisa, Trikot\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-1-290x290.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Commenting on the kit, General Manager of New Balance Football, Richard Wright said; \u201cLiverpool FC is historically England\u2019s most successful team in Europe and this kit is a fitting tribute to that remarkable achievement. With the seam-free body mapping technology and NB Dry each player will be competing in a truly advanced and stylish kit.\u201d<\/p>\n<div id='gallery-2' class='gallery galleryid-84445 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-10.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-10.jpg\" class=\"attachment-thumbnail size-thumbnail jl-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-10-290x290.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-4.jpg\" class=\"attachment-thumbnail size-thumbnail jl-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-4-290x290.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-3.jpg\" class=\"attachment-thumbnail size-thumbnail jl-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-3-290x290.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-2.jpg\" class=\"attachment-thumbnail size-thumbnail jl-lazyload lazyload\" alt=\"\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-2-290x290.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The kit has been developed using NB Dry technology, a moisture wicking fabric that helps keep players cool and dry whilst wicking sweat from the body, making it fast drying. It also features a gradiated mesh to the back of the jersey, which allows for improved air movement around the body compared to traditional fabrics and is engineered into the construction of the fabric.<\/p>\n<p><a href=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-8.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-8-550x352.jpg\" alt=\"Liverpool FC 2016 2017 New Balance Away Football Kit, Soccer Jersey, Shirt, Maillot, Camiseta, Camisa,  Trikot\" width=\"550\" height=\"352\" class=\"aligncenter size-large wp-image-84441 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-8-550x352.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-8-300x192.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-8-700x449.jpg 700w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-8.jpg 1125w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>The shirt\u2019s design has been developed using the latest heat bonding technology. It features body mapping mesh to key zonal areas of the shoulders, running the full length of the back into the lumber panel and reinforced bonded seams down the side panels, and shoulders to increase comfort and reduce friction compared to traditional fabric constructions. Laser cut and bonded eyelets placed to the under arms further aid airflow around the body. The jersey is finished with a silver tipped shaped crew neck collar.<br \/>\nBill Shankly, one of Liverpool FC\u2019s greatest ever managers who guided the Reds to their three First Division titles, two FA Cups, four Charity Shields and one UEFA Cup has his famous quote; \u201cLiverpool was made for me and I was made for Liverpool,\u201d referenced on the internal hem of the shirt.<\/p>\n<p><a href=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-9.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-9-550x310.jpg\" alt=\"Liverpool FC 2016 2017 New Balance Away Football Kit, Soccer Jersey, Shirt, Maillot, Camiseta, Camisa,  Trikot\" width=\"550\" height=\"310\" class=\"aligncenter size-large wp-image-84442 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-9-550x310.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-9-300x169.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-9-700x395.jpg 700w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-9.jpg 1189w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.<\/p>\n<p>The kit is finished off with black shorts, accompanied by flame red detailing. The socks have built in comfort zones while the foot bed has been developed with polypropylene to help alleviate excess moisture when the foot makes contact with the boot.<\/p>\n<p align=\"center\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TzGSQwn2er4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The goalkeeper kit is constructed with engineered Flex fabric panels to offer a greater range of movement. These Flex zones are identified by contrast heat transfers.  The Impulse orange design with black shoulder Flex zones is complemented with orange shorts with black detailing and orange socks with black tipping.<\/p>\n<p>Reds\u2019 Captain Jordan Henderson said; \u201cEveryone is aware of the history of this great club, both domestically and abroad. This latest away kit looks great and having the words of Bill Shankly on the kit reminds us of what Liverpool FC means, inspiring us every time we play away from Anfield.\u201d<\/p>\n<p><a href=\"http:\/\/store.yahoo.com\/cgi-bin\/clink?yhst-7223899490465+efY79q+http:\/\/www.worldsoccershop.com\/bpl-hub.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2015\/08\/wss-bpl-2015-16-2-640x79.jpg\" alt=\"wss-bpl-2015-16 (2)\" width=\"620\" height=\"77\" \/><\/a><\/p>\n<div class=\"fb-comments\" data-href=\"http:\/\/footballfashion.org\/wordpress\/2016\/06\/16\/liverpool-fc-201617-new-balance-away-kit\/\" data-num-posts=\"20\" data-width=\"500\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today New Balance officially revealed the new 2016\/17 Liverpool FC away kit. The shirt has been launched as part of the \u2018Made For Liverpool\u2019 campaign for the 2016\/17 season, which reflects on what it means to be an LFC fan.<\/p>\n","protected":false},"author":4,"featured_media":84438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2801,57,2709,47],"tags":[2802,2755,926,2624],"class_list":["post-84445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-201617-kits-jerseys","category-english-premier-league","category-new-balance","category-videos","tag-201617-kits-jerseys","tag-english-premier-league","tag-liverpool-fc","tag-new-balance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liverpool FC 2016\/17 New Balance Away Kit - FOOTBALL FASHION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2016\/06\/16\/liverpool-fc-201617-new-balance-away-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liverpool FC 2016\/17 New Balance Away Kit - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"Today New Balance officially revealed the new 2016\/17 Liverpool FC away kit. The shirt has been launched as part of the \u2018Made For Liverpool\u2019 campaign for the 2016\/17 season, which reflects on what it means to be an LFC fan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footballfashion.org\/wordpress\/2016\/06\/16\/liverpool-fc-201617-new-balance-away-kit\/\" \/>\n<meta property=\"og:site_name\" content=\"FOOTBALL FASHION\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/footballfashion\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-16T16:32:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-02T17:02:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/footballfashion.org\/wordpress\/wp-content\/uploads\/2016\/06\/liverpool-2016-2017-new-balance-away-kit-5.jpg?fit=400%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Football Fashion Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footballfashion\" \/>\n<meta name=\"twitter:site\" content=\"@footballfashion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Football Fashion Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2016\\\/06\\\/16\\\/liverpool-fc-201617-new-balance-away-kit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2016\\\/06\\\/16\\\/liverpool-fc-201617-new-balance-away-kit\\\/\"},\"author\":{\"name\":\"Football Fashion Staff\",\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/#\\\/schema\\\/person\\\/7b94acd31a9125d2469d4be3d485ccf9\"},\"headline\":\"Liverpool FC 2016\\\/17 New Balance Away Kit\",\"datePublished\":\"2016-06-16T16:32:15+00:00\",\"dateModified\":\"2016-07-02T17:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2016\\\/06\\\/16\\\/liverpool-fc-201617-new-balance-away-kit\\\/\"},\"wordCount\":598,\"image\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2016\\\/06\\\/16\\\/liverpool-fc-201617-new-balance-away-kit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/liverpool-2016-2017-new-balance-away-kit-5.jpg\",\"keywords\":[\"2016\\\/17 Kits &amp; 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