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<\/p>\nThe Italian Football Federation (Federazione Italiana Giuoco Calcio or\u00a0FIGC) and PUMA today announced a new comprehensive partnership that will see the Global Sports Brand operate as the FIGC\u2019s lead partner into the next decade.\u00a0 Through this agreement, PUMA has extended and increased its marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets. \u00a0PUMA will also continue as the official technical supplier supporting all associated FIGC teams.<\/p>\n
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Through this agreement, the FIGC and PUMA will actively work together on a number of projects\u00a0 to grow the image, profile and commerciality of the FIGC on a global level.\u00a0 This will entail shared marketing investment allocated to core areas of focus within the FIGC programme including youth development, women\u2019s football, countering racism and the internationalisation of the FIGC brand.<\/p>\n
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As PUMA continues to reassert itself as a Global Sport Brand with strong heritage in performance, the FIGC partnership is one of great strategic importance.\u00a0 Dating back more than ten years, PUMA first became the partner of the \u2018Squadre Nazionali\u2019 in 2003.\u00a0 This next era will see the partnership continue to expand and instigate greater mutual return to both organisations.<\/p>\n
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Bj\u00f6rn Gulden, Chief Executive Officer for PUMA said: \u201cExtending this long standing partnership with the FIGC is extremely important to PUMA and is another key step towards our goal to become the Fastest Sport Brand in the World. \u00a0The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support.\u00a0 The coming years will see a deeper commitment from PUMA to the FIGC and we see great commercial opportunity through a partnership that has continued to grow yet retains great potential.\u201d<\/p>\n
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Carlo Tavecchio, President of the FIGC commented: \u201cThe partnership extension with PUMA represents a very important result for the FIGC.\u00a0 It will bring benefit us greatly both in affirming our brand at an international level and because it will see both organizations committed to developing special projects. The FIGC has defined a 360 development plan that is effective across the National A Team to the youth teams, from women\u2019s football to social responsibility projects.\u00a0 In addressing these ambitious plans, PUMA will be a highly valued partner that we are proud to have with us for a long time.<\/p>\n
The Italian Football Federation (Federazione Italiana Giuoco Calcio or\u00a0FIGC) and PUMA today announced a new comprehensive partnership that will see the Global Sports Brand operate as the FIGC\u2019s lead partner into the next decade.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,32],"tags":[2671,2758,2738],"class_list":["post-69577","post","type-post","status-publish","format-standard","hentry","category-italian-serie-a","category-puma","tag-figc","tag-italian-serie-a","tag-puma"],"yoast_head":"\n