{"id":62464,"date":"2014-09-18T17:56:43","date_gmt":"2014-09-18T21:56:43","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=62464"},"modified":"2014-09-25T10:56:15","modified_gmt":"2014-09-25T14:56:15","slug":"major-league-soccer-unveils-new-brand-identity-and-crest","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2014\/09\/18\/major-league-soccer-unveils-new-brand-identity-and-crest\/","title":{"rendered":"Major League Soccer Unveils New Brand Identity and Crest"},"content":{"rendered":"

New York, New York<\/strong> (September 18, 2014) \u2013 Today, at an event in New York City, Major League Soccer (www.MLSsoccer.com) unveiled its new brand identity and MLS Crest. A seminal moment in League history, the announcement caps off a near two year journey that has seen MLS scale new heights in its goal of becoming one of the world\u2019s elite sports leagues by 2022.<\/p>\n

\"Major<\/a>
Major League Soccer’s New Crest<\/figcaption><\/figure>\n

\u201cWe have etched a new milestone in our future today \u2013 a culmination of the many monumental changes that have positioned us for rapid growth,\u201d said Howard Handler, CMO, MLS. \u201cIn the last 18 months, we have introduced new teams, new soccer-specific stadiums, an eight year, multi-million dollar media rights partnership, and our owners have made significant investments to sign world-class athletes. Together, these elements have led to the realization that our current brand is no longer a proper representation of the league we are and want to become.\u201d<\/p>\n

\"Major<\/a><\/p>\n

The crest\u2019s colors pay homage to the nations MLS represents \u2013 Canada and the United States \u2013 while the design is intended to say \u201csoccer\u201d without the literal ball and cleat of its predecessor. The flexible nature of the brand will also allow clubs to adopt the league crest in their own unique color schemes, reinforcing a focused commitment to put clubs, country and community first.<\/p>\n

\"Major<\/a><\/p>\n

In building the brand system, several factors were taken into account. The new identity is constructed to ensure longevity over time. Its versatility makes the mark applicable across mobile and digital environments equally as well as in broadcasts, advertisements and on the sleeves of jerseys and match balls.<\/p>\n

\u201cOur new brand and crest are the result of an iterative process that has helped us better understand the world in which we operate in. The outcome is not an evolution, but a revolution.\u201d<\/p>\n