{"id":60579,"date":"2014-07-16T13:07:52","date_gmt":"2014-07-16T17:07:52","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=60579"},"modified":"2014-07-16T13:09:08","modified_gmt":"2014-07-16T17:09:08","slug":"introducing-the-nike-football-app","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2014\/07\/16\/introducing-the-nike-football-app\/","title":{"rendered":"Introducing the Nike Football App"},"content":{"rendered":"

Nike Football dominated the digital landscape globally before and during the tournament in Brasil. Now, as attention begins to move to the start of the domestic seasons, Nike Football launches a new digital and mobile application that will feature the best of the world\u2019s leading football brand in one place.<\/p>\n

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The Nike Football app allows players to create matches, banter with friends and teammates, and be the first to access exclusive Nike product. Vitally, the app will also be a gateway to the professional game through the Nike Academy \u2013 the U.K.-based academy for young players, based at St. George’s Park National Football Centre\u00a0\u2014\u00a0which gives its players a route to the pro game through fixtures against leading clubs.<\/p>\n

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\u201cThis is Nike Football in your pocket.\u00a0 The app will allow members of the Nike Football community to be the first to access the latest product, stories and event experiences. It\u2019ll be the only way to earn a spot in the Nike Academy and earn your way to the highest level of the game, something we\u2019ve seen from players such as Tom Rogic (Australia), Abdul Waris and David Accam (both Ghana),\u201d said Davide Grasso, Chief Marketing Officer for Nike.<\/p>\n

From its launch, the Nike Football app will be the only way to earn a place at the Nike Academy via registration for all Nike Academy-related trial events.<\/p>\n

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The Nike Football app features custom football emojis within its chat feature to extend the dressing room camaraderie, and uses geo-tracking technology to allow\u00a0members to set up matches around the world.<\/p>\n

The app allows players to create their own micro-communities with the “Crew”\u00a0feature, staying connected to their friends and teammates and making\u00a0sure they never miss a chance to play. Using the “Play”\u00a0section, members can\u00a0set up a time and\u00a0location for a game or kick-about and track who is in.<\/p>\n

\u201cA player’s community will increase in size as they connect with players in their area. This enables them to find more games, more often, against new opponents. It’s the ultimate way to play more and play better,\u00a0added Grasso.\u00a0“The Nike Football app puts players behind-the-scenes with Nike and their heroes. The app will deliver premium content, access to limited product and events before any of our other channels.\u201d<\/p>\n

The Nike Football app is available from July 10\u00a0on iOS and Android.<\/p>\n

Register now at\u00a0www.nike.com\/riskeverything<\/a>\u00a0.<\/p>\n