{"id":60388,"date":"2014-07-10T06:35:47","date_gmt":"2014-07-10T10:35:47","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=60388"},"modified":"2015-02-28T23:28:44","modified_gmt":"2015-03-01T04:28:44","slug":"puma-launches-arsenal-fc-201415-home-away-and-third-kits","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2014\/07\/10\/puma-launches-arsenal-fc-201415-home-away-and-third-kits\/","title":{"rendered":"PUMA Launches Arsenal FC 2014\/15 Home, Away and Third Kits"},"content":{"rendered":"

London, United Kingdom (10 July 2014) \u2013 <\/strong>PUMA has launched the much-anticipated new Arsenal Football Club Home, Away and Cup kits for the 2014\/15 season. All three will be available at\u00a0World Soccer Shop<\/a>,\u00a0<\/strong>Subside Sports<\/a>, UK Soccer Shop<\/a>\u00a0<\/strong>and\u00a0Kitbag<\/a>.<\/strong><\/p>\n

\"Arsenal<\/p>\n

Each of the kits has a unique design drawn from the core values PUMA identified as being the essence of Arsenal.\u00a0 These values inspire the Future, Forever, Victorious<\/em> story that underpins the PUMA and Arsenal campaign, Stronger Together.<\/em><\/p>\n

\"Arsenal<\/p>\n

The blue and lime green Future<\/em><\/strong> Cup kit will be worn by Arsenal away from home in Cup competitions, including the UEFA Champions LeagueTM and FA Cup.\u00a0 It symbolises the desire for innovation and progression that has driven the club through its history, resulting in Arsenal becoming the first team to wear numbers on shirts and the first club to have stadium floodlights so the team could play at night.\u00a0 It also acknowledges the focus on youth development that has become synonymous with the club.<\/p>\n

\"Arsenal<\/p>\n

The Cup shirt combines diagonal blue stripes with a twist of lime green on the body panels and the sleeve cuff tips, bringing a youthful and fresh look to the shirt, with a tailored button down collar.<\/p>\n

The home kit stays true to the traditional red and white Arsenal colours that first appeared in 1933. It represents Forever<\/em><\/strong>, inspired by the strong and loyal fan base Arsenal has built over the years, and the importance of this community to the Gunners. From the very beginning, Arsenal supporters have been at the heart of the club, a sentiment that stands true today as Arsenal\u2019s appeal continues to spread to every corner of the world.<\/p>\n

\"Arsenal<\/p>\n

The crew neck Home shirt has a classic red body with heat transfer tapes running down the body. It has iconic white contrast sleeves that feature tipping on the cuffs, a design detail also seen on the Away and Cup shirts.<\/p>\n

Victorious<\/em><\/strong> is the theme of the Away shirt, designed in the iconic yellow and navy blue colours worn by Arsenal during some of the most famous Gunners victories away from home. \u00a0Arsenal\u2019s players and supporters have always demonstrated a class and excellence away from home, and the yellow and blue colours are inextricably linked with some of the Gunners\u2019 greatest moments including the 1971 and 1979 FA Cup Final wins, and the title winning victory at Anfield in 1989.<\/p>\n

\"Arsenal<\/p>\n

The yellow V neck Arsenal Away shirt features heat transfer tapes running down the body and blue contrast sleeves with yellow and red tipping on the cuffs.<\/p>\n

Arsenal star Mikel Arteta said, \u201cThe new kits have really impressed the players, especially because of the story behind them, which is something felt by everyone at this club.\u00a0 Arsenal is special, and the creation of these kits is a wonderful way to acknowledge that.\u00a0 PUMA has done an excellent job with the design. It’s a great start to this new season and we are hungry to progress and bring more silverware to Arsenal and our fans.\u201d<\/em><\/p>\n

\"arsenal-2014-2015-puma-kit<\/p>\n

Ars\u00e8ne Wenger, Manager of Arsenal FC added, \u201cThis is a big day for Arsenal.\u00a0 It is the start of our new partnership with PUMA and everyone here is extremely happy with how things are developing.\u00a0 We like the performance innovations PUMA is creating for our playing and training kits and we have real confidence in the support they will give us as our technical partner.\u00a0 Today is a landmark in our club\u2019s history as we look ahead to the upcoming season.\u201d<\/em><\/p>\n

\"Arsenal<\/p>\n

Bj\u00f6rn Gulden, Chief Executive Officer at PUMA said, \u201cWe have looked forward to this launch for some time. Many people here have been working hard towards this moment and I\u2019m sure Arsenal fans around the world will be excited by the kit designs, as well as the training and fanwear collections.\u00a0 It is a privilege working with Arsenal, not just because of the stature of the club but also the integrity of its people.\u00a0 I am absolutely sure this is the start of a long and prosperous relationship for both PUMA and Arsenal.\u201d<\/em><\/p>\n

\"Arsenal<\/p>\n

The performance shirts that the Arsenal players will wear on pitch features PUMA\u2019s new football apparel innovation PWR ACTV, a technology that combines athletic taping and compression within the apparel to help players maximise performance.\u00a0 The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to provide players with a faster, more effective energy supply to the active muscles.<\/p>\n

\"Arsenal<\/p>\n

The Replica shirts all feature breathable underarm mesh inserts and PUMA dryCELL moisture management technology. They have the same design aesthetic as the on-pitch shirt worn by the Arsenal team but they have a more relaxed fit.<\/p>\n

\"Arsenal<\/p>\n