{"id":59949,"date":"2014-06-28T00:18:51","date_gmt":"2014-06-28T04:18:51","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=59949"},"modified":"2014-06-28T23:29:20","modified_gmt":"2014-06-29T03:29:20","slug":"pepsi-2014-world-cup-live-for-now-capsule-collection","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2014\/06\/28\/pepsi-2014-world-cup-live-for-now-capsule-collection\/","title":{"rendered":"Pepsi 2014 World Cup Live for Now Capsule Collection"},"content":{"rendered":"<p>Pepsi has launched a soccer-inspired collection of designer gear inspired by the 2014 World Cup. Here is a look at the new range including our <strong>world exclusive<\/strong> slideshow featuring an in-person, up-close look at several items from it!<!--more--><\/p>\n<p><a href=\"https:\/\/farm6.staticflickr.com\/5572\/14529937282_98ee286bd6_b.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/farm6.staticflickr.com\/5572\/14529937282_98ee286bd6.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><\/p>\n<p>In a global first, Pepsi showcases its inaugural <a href=\"http:\/\/www.pepsicapsulecollection.com\" target=\"_blank\">Live for Now\u2122 Capsule Collection<\/a>. Designed to enliven the brand&#8217;s 2014 football campaign, the Pepsi &#8220;Live For Now&#8221; collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear\u00ae, B&amp;O PLAY, Gents, Goodlife, Del Toro and SHUT. The collection will be available at leading retailers \u2013 Bloomingdale&#8217;s in the U.S., colette in Paris and Liberty in London.<\/p>\n<p><a href=\"https:\/\/farm4.staticflickr.com\/3920\/14344335699_96b59119a2_b.jpg\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/farm4.staticflickr.com\/3920\/14344335699_96b59119a2.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><\/p>\n<p>The pinnacle of the Pepsi &#8220;The Art of Football&#8221; program, the collection brings distinctive, vibrant artwork from six of the hottest street artists around the world \u2013 the UK&#8217;s professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands; and Argentinian street artist Ever \u2013 to life in a fresh, exciting way beyond the canvas.<\/p>\n<p><a href=\"https:\/\/farm6.staticflickr.com\/5520\/14551067453_e49a24ccba_b.jpg\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/farm6.staticflickr.com\/5520\/14551067453_e49a24ccba.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><\/p>\n<p>&#8220;We were inspired by the link between the sport of football and the world of art \u2013 both places where passion leads to great acts of creativity. Motivated by our 2014 global football campaign, the Pepsi &#8216;Live for Now&#8217; Capsule Collection brings the best of art and football to life,&#8221; said Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverages Group.<\/p>\n<p><a href=\"https:\/\/farm3.staticflickr.com\/2920\/14344334459_829554acb9_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/farm3.staticflickr.com\/2920\/14344334459_829554acb9.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><\/p>\n<p>&#8220;Our first-of-its-kind art collection, &#8216;The Art of Football,&#8217; was unveiled in a gallery, then spread across the streets of the world with our out-of-home campaign and now as a collection that a young, style-savvy generation will covet.<\/p>\n<p><a href=\"https:\/\/farm3.staticflickr.com\/2932\/14529486444_8a1b487e4d_b.jpg\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/farm3.staticflickr.com\/2932\/14529486444_8a1b487e4d_n.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Pepsi has been a cultural icon for many years and today we celebrate the ability of our brand to find a new place in consumers&#8217; hearts and minds. The Pepsi &#8216;Live for Now&#8217; collection is both wearable and enviable, combining the best design with the joy of living in the now.&#8221;<\/p>\n<p><a href=\"https:\/\/farm6.staticflickr.com\/5529\/14529937512_94d16f3a8b_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/farm6.staticflickr.com\/5529\/14529937512_94d16f3a8b.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><\/p>\n<p>The Pepsi &#8220;Live for Now&#8221; Capsule Collection features a range of products across categories, including fashion apparel and accessories, electronics and skateboards.<\/p>\n<p><a href=\"https:\/\/farm4.staticflickr.com\/3868\/14507836636_85c6d7d47a_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/farm4.staticflickr.com\/3868\/14507836636_85c6d7d47a.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><\/p>\n<p>The line consists of men&#8217;s t-shirts, zip jackets and swim trunks from Original Penguin, high-quality headphones from Bang &amp; Olufsen&#8217;s B&amp;O PLAY line, baseball caps from Gents, luxury t-shirt jerseys and sweatshirts from Goodlife, handmade leather chukka sneakers and slippers from Del Toro and artful skateboards from SHUT \u2013 with all items displaying one of the artists&#8217; inspired designs.<\/p>\n<p style=\"text-align: center;\">[slider crop=&#8221;yes&#8221; slide1=&#8221;https:\/\/farm3.staticflickr.com\/2902\/14344424270_a417ae956c_o.jpg&#8221; slide2=&#8221;https:\/\/farm4.staticflickr.com\/3835\/14529485254_dc58f75cdd_o.jpg&#8221; slide3=&#8221;https:\/\/farm3.staticflickr.com\/2899\/14344370458_133746196f_o.jpg&#8221; slide4=&#8221;https:\/\/farm4.staticflickr.com\/3854\/14529485694_a13b14f0b7_o.jpg&#8221; slide5=&#8221;https:\/\/farm6.staticflickr.com\/5117\/14529936782_e036bbcee5_o.jpg&#8221; slide6=&#8221;https:\/\/farm6.staticflickr.com\/5314\/14344334519_45c94d7244_o.jpg&#8221; slide7=&#8221;https:\/\/farm6.staticflickr.com\/5579\/14344486557_57c6ea44b4_o.jpg&#8221; slide8=&#8221;https:\/\/farm4.staticflickr.com\/3897\/14344304120_2b5b73a992_o.jpg&#8221; slide9=&#8221;https:\/\/farm3.staticflickr.com\/2903\/14551068013_be9978b30b_o.jpg&#8221; slide10=&#8221;https:\/\/farm4.staticflickr.com\/3878\/14344486397_380c765693_o.jpg&#8221; slide11=&#8221;https:\/\/farm6.staticflickr.com\/5595\/14344370178_b8a8f473eb_o.jpg&#8221;][\/slider]<\/p>\n<p style=\"text-align: center;\"><iframe width=\"640\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/1j46WNx82fE?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.awin1.com\/cread.php?s=465197&amp;v=686&amp;q=225023&amp;r=141567\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2014\/06\/kitbag-world-cup-1.gif\" alt=\"\" width=\"622\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi has launched a soccer-inspired collection of designer gear inspired by the 2014 World Cup. Here is a look at the new range including our world exclusive slideshow featuring an in-person, up-close look at several items from it!<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[2725,644],"class_list":["post-59949","post","type-post","status-publish","format-standard","hentry","category-fifa-world-cup","tag-fifa-world-cup","tag-fifa-world-cup-2014"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsi 2014 World Cup Live for Now Capsule Collection - FOOTBALL FASHION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2014\/06\/28\/pepsi-2014-world-cup-live-for-now-capsule-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi 2014 World Cup Live for Now Capsule Collection - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"Pepsi has launched a soccer-inspired collection of designer gear inspired by the 2014 World Cup. 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