{"id":55683,"date":"2014-01-27T09:30:44","date_gmt":"2014-01-27T14:30:44","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=55683"},"modified":"2014-02-04T22:45:28","modified_gmt":"2014-02-05T03:45:28","slug":"puma-and-arsenal-fc-announce-long-term-kit-deal","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2014\/01\/27\/puma-and-arsenal-fc-announce-long-term-kit-deal\/","title":{"rendered":"PUMA and Arsenal FC Announce Long-Term Kit Deal"},"content":{"rendered":"<p><strong>London, UK (27th January 2014)<\/strong> \u2013 <a href=\"http:\/\/footballfashion.org\/wordpress\/category\/brands\/puma\/\">PUMA<\/a> and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal.<!--more--> In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. This new commercial partnership represents the biggest deal in PUMA and Arsenal\u2019s history.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm8.staticflickr.com\/7348\/11722343805_33c1e73690_o.jpg\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" alt=\"PUMA Introduces evoSPEED 1.2 Shark Blue, Peach and Yellow Boot Colorway\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm8.staticflickr.com\/7348\/11722343805_9c705c7a09.jpg\" width=\"400\" height=\"300\" \/><\/a><\/p>\n<p>PUMA and Arsenal will work together to bring further innovation into the sports brand\u2019s performance apparel range. Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA\u2019s global sales network, international tours and integrated marketing activities. Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm8.staticflickr.com\/7361\/12172906156_5f3edd0b1e_z.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"PUMA Signs Kit Deal with Arsenal FC\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm8.staticflickr.com\/7361\/12172906156_5f3edd0b1e.jpg\" width=\"400\" height=\"250\" \/><\/a><\/p>\n<p>Having extended and deepened its relationship with the FIGC (Italian Football Federation), signed 2013 UEFA Champions League finalists <a href=\"http:\/\/footballfashion.org\/wordpress\/2013\/08\/30\/borussia-dortmund-201314-uefa-champions-league-home-jersey\/\">Borussia Dortmund<\/a> and bolstered its player portfolio with <a href=\"http:\/\/footballfashion.org\/wordpress\/2011\/09\/14\/sergio-%E2%80%98kun%E2%80%99-aguero-signs-with-puma\/\">Sergio Ag\u00fcero<\/a>, <a href=\"http:\/\/footballfashion.org\/wordpress\/2011\/09\/30\/puma-signs-fc-barcelona-spain-midfielder-cesc-fabregas\/\">Cesc F\u00e0bregas<\/a>, <a href=\"http:\/\/footballfashion.org\/wordpress\/2013\/12\/23\/mario-balotelli-signs-with-puma-debuts-the-evopower-stampa-boot\/\">Mario Balotelli<\/a>, <a href=\"http:\/\/footballfashion.org\/wordpress\/2011\/09\/27\/atletico-madrids-radamel-falcao-signs-with-puma\/\">Radamel Falcao<\/a>, Olivier Giroud and <a href=\"http:\/\/footballfashion.org\/wordpress\/2011\/10\/28\/puma-signs-manchester-citys-yaya-toure\/\">Yaya Tour\u00e9<\/a> amongst others; PUMA is defining itself as the clear number three football brand.<\/p>\n<p>Bj\u00f6rn Gulden, Chief Executive Officer for PUMA said: \u201cArsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we\u2019re proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA\u2019s credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact.\u201d<\/p>\n<p style=\"text-align: center;\">\u00a0<a href=\"http:\/\/farm6.staticflickr.com\/5507\/12004583765_1b30fdf49c_o.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"PUMA evoPOWER Soccer, Football Boot as Worn by Mario Balotelli, Cesc Fabregas, Marco Reus and Thierry Henry in 2014\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm6.staticflickr.com\/5507\/12004583765_c48911f46e.jpg\" width=\"400\" height=\"254\" \/><\/a><\/p>\n<p>Ivan Gazidis, Chief Executive Officer at Arsenal Football Club said: \u201cWe are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal\u2019s progression on and off the pitch.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=138635&amp;tracking=&amp;url=\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" style=\"border: 0px;\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/banners.affiliatefuture.com\/739\/138635.jpg\" width=\"622\" height=\"77\" border=\"0\" \/><\/a><\/p>\n<div class=\"fb-comments\" data-href=\"http:\/\/footballfashion.org\/wordpress\/2014\/01\/27\/puma-and-arsenal-fc-announce-long-term-kit-deal\/\" data-num-posts=\"20\" data-width=\"500\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>London, UK (27th January 2014) \u2013 PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2431,57,32],"tags":[1696,2755,2738],"class_list":["post-55683","post","type-post","status-publish","format-standard","hentry","category-2014-15-kits-jerseys","category-english-premier-league","category-puma","tag-arsenal-fc","tag-english-premier-league","tag-puma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PUMA and Arsenal FC Announce Long-Term Kit Deal - FOOTBALL FASHION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2014\/01\/27\/puma-and-arsenal-fc-announce-long-term-kit-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA and Arsenal FC Announce Long-Term Kit Deal - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"London, UK (27th January 2014) \u2013 PUMA and Arsenal Football Club have today announced a long-term partnership. 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