{"id":55426,"date":"2014-01-17T23:48:34","date_gmt":"2014-01-18T04:48:34","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=55426"},"modified":"2014-01-24T22:47:37","modified_gmt":"2014-01-25T03:47:37","slug":"pwr-actv-compression-apparel-to-feature-in-all-puma-2014-fifa-world-cup-kits","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2014\/01\/17\/pwr-actv-compression-apparel-to-feature-in-all-puma-2014-fifa-world-cup-kits\/","title":{"rendered":"PWR ACTV Compression Apparel to Feature in all PUMA 2014 FIFA World Cup Kits"},"content":{"rendered":"<p><strong>HERZOGENAURACH, GERMANY (17 January, 2014)<\/strong><b> \u2013 <\/b>PUMA has introduced a football apparel innovation that will feature in all its partnered team\u2019s 2014 FIFA World Cup\u2122 National Team playing kits.<!--more--><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm8.staticflickr.com\/7303\/12006516816_90aac0b00e_b.jpg\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" alt=\"PWR ACTV Compression Apparel to Feature in all PUMA 2014 FIFA World Cup Kits\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm8.staticflickr.com\/7303\/12006516816_90aac0b00e.jpg\" width=\"350\" height=\"263\" \/><\/a><\/p>\n<p>PUMA PWR ACTV is a next level performance collection, with first-to-market use of both athletic taping and compression within the apparel. The shirt, fitted shorts and shinguards feature ACTV tape that is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm3.staticflickr.com\/2827\/12005710715_4046bb517c_b.jpg\" target=\"_blank\"><img decoding=\"async\" alt=\"PWR ACTV Compression Apparel to Feature in all PUMA 2014 FIFA World Cup Kits\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm3.staticflickr.com\/2827\/12005710715_4046bb517c_m.jpg\" width=\"177\" height=\"240\" class=\"lazyload\" \/><\/a> <a href=\"http:\/\/farm6.staticflickr.com\/5479\/12005710795_01d6d2a589_b.jpg\" target=\"_blank\"><img decoding=\"async\" alt=\"PWR ACTV Compression Apparel to Feature in all PUMA 2014 FIFA World Cup Kits\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm6.staticflickr.com\/5479\/12005710795_01d6d2a589_m.jpg\" height=\"240\" class=\"lazyload\" \/><\/a><\/p>\n<p>The ACTV tape is placed in strategic positions on the shirt to fulfil different functions and results, creating a combined effect that supports physiological performance. Tape on the front of the shirt is designed to relax the midriff for deeper breathing and stimulate the abdominal muscles for stability and balance. Tape on the back of the shirt is located on the shoulder blades and lower back, helping assist posture and increase stability.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm8.staticflickr.com\/7405\/12005996373_a439bd66cc_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"PWR ACTV Compression Apparel to Feature in all PUMA 2014 FIFA World Cup Kits\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm8.staticflickr.com\/7405\/12005996373_a439bd66cc.jpg\" width=\"350\" height=\"263\" \/><\/a><\/p>\n<p>The new PWR ACTV technology has been tested with professional youth teams from VFB Stuttgart in Germany and Botafogo FR in Brazil, ensuring the product is tested in varied weather conditions and player physiologies, to ensure comfort, freedom of movement and consistent enhanced performance. PUMA\u2019s partnered National Teams including 2014 FIFA World Cup qualified teams Italy, Chile, Uruguay, Ghana, Ivory Coast, Switzerland, Cameroon and Algeria were also involved in the product development.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm6.staticflickr.com\/5522\/12006517226_12580331c9_b.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" alt=\"PWR ACTV Compression Apparel to Feature in all PUMA 2014 FIFA World Cup Kits\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm6.staticflickr.com\/5522\/12006517226_12580331c9_n.jpg\" width=\"305\" height=\"320\" \/><\/a><\/p>\n<p>Sebastien Thiney, Head of PLM Teamsport Apparel at PUMA explained.<i> \u201cThe new PUMA PWR ACTV technology will support football player\u2019s natural power and helps them optimize their performance. We have created a product that takes compression technology and next to skin athletic taping, combining and applying these to a performance product in an innovative way. The new PWR ACTV apparel brings these technologies to footballers around the world as a simple and easy to wear solution.\u201d <\/i><\/p>\n<p>Player\u2019s from PUMA\u2019s partnered National Teams will wear team kits with PUMA PWR ACTV technology. The Home and Away National Kits will be launched in March 2014.<\/p>\n<p><strong><a href=\"http:\/\/footballfashion.org\/wordpress\/category\/201314-kits-jerseys\/\">See our Kits and Jerseys section for more of the latest football shirt releases<\/a><\/strong>.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=15786&amp;tracking=&amp;url=http:\/\/www.worldsoccershop.com\/departments-footwear-puma-fg-soccer-cleats.html\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm3.staticflickr.com\/2861\/12004671175_87a9cc8045.jpg\" width=\"425\" \/><\/a><\/p>\n<div class=\"fb-comments\" data-href=\"http:\/\/footballfashion.org\/wordpress\/2014\/01\/17\/pwr-actv-compression-apparel-to-feature-in-all-puma-2014-fifa-world-cup-kits\/\" data-num-posts=\"20\" data-width=\"500\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HERZOGENAURACH, GERMANY (17 January, 2014) \u2013 PUMA has introduced a football apparel innovation that will feature in all its partnered team\u2019s 2014 FIFA World Cup\u2122 National Team playing kits.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2247,2431,14,32],"tags":[2763,2432,644,2738],"class_list":["post-55426","post","type-post","status-publish","format-standard","hentry","category-201314-kits-jerseys","category-2014-15-kits-jerseys","category-fifa-world-cup","category-puma","tag-201314-kits-jerseys","tag-201415-kits-jerseys","tag-fifa-world-cup-2014","tag-puma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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