{"id":49896,"date":"2013-06-21T09:31:42","date_gmt":"2013-06-21T13:31:42","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=49896"},"modified":"2013-06-21T09:35:03","modified_gmt":"2013-06-21T13:35:03","slug":"chelsea-fc-extends-adidas-kit-deal-for-another-10-years","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2013\/06\/21\/chelsea-fc-extends-adidas-kit-deal-for-another-10-years\/","title":{"rendered":"Chelsea FC Extends adidas Kit Deal for Another 10 Years"},"content":{"rendered":"<p><strong>(London \/ Herzogenaurach, Friday 21st June 2013) <\/strong>&#8211; Chelsea Football Club and adidas are delighted to announce an extension to their global partnership. This is the biggest deal to date Chelsea FC has signed with a partner and will see the sports brand continue to be the official sponsor and sportswear supplier for the club over the next 10 years.<!--more--><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/footballfashion.org\/wordpress\/2013\/04\/18\/chelsea-fc-201314-adidas-home-kit\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" alt=\"Chelsea FC 2013\/14 adidas Home Football Shirt \/ Soccer Jersey \/ Camiseta de Futbol\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm9.staticflickr.com\/8106\/8659412337_4408574228.jpg\" width=\"419\" height=\"320\" \/><\/a><\/p>\n<p>The partnership, which began in 2006, has continued to grow during a period of continued success for Chelsea FC. The Blues have won major honours both domestically and in Europe including being the first London club to win the UEFA Champions League. They have also won the Premier League, four FA Cups, the League Cup and the UEFA Europa League last season.<\/p>\n<p><a href=\"http:\/\/www.awin1.com\/cread.php?s=101924&amp;v=686&amp;q=73567&amp;r=141567\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/www.awin1.com\/cshow.php?s=101924&amp;v=686&amp;q=73567&amp;r=141567\" width=\"468\" height=\"60\" border=\"0\" \/><\/a><\/p>\n<p>This year adidas worked with the club to launch the iconic \u201cIt\u2019s blue, what else matters\u201d campaign &#8211; the most successful club home kit launch ever. Designed to preview the new kit for the 2013\/14 season in an unexpected way, the campaign featured several players dipped head to toe in blue paint.<\/p>\n<p>Ron Gourlay, Chelsea Football Club\u2019s Chief Executive, said: \u201cWe are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organisations share the same ethos and ambition and the new deal reaffirms adidas\u2019 belief in the club\u2019s status in world football.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/footballfashion.org\/wordpress\/2013\/06\/06\/chelsea-fc-201314-adidas-away-kit\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"Chelsea FC 2013\/14 adidas Away Football Shirt \/ Soccer Jersey \/ Camiseta de Futbol\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm3.staticflickr.com\/2818\/8968311330_68e1a1c829_z.jpg\" width=\"622\" height=\"207\" \/><\/a><\/p>\n<p>Herbert Hainer, Chief Executive Officer of adidas AG, added: \u201cBoth adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe\u2019s elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe.\u201d<\/p>\n<p><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=0&amp;tracking=&amp;url=http:\/\/www.worldsoccershop.com\/shop-by-league-premier-league.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm3.staticflickr.com\/2840\/8949236218_4c8a3ab533.jpg\" width=\"450\" height=\"200\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(London \/ Herzogenaurach, Friday 21st June 2013) &#8211; Chelsea Football Club and adidas are delighted to announce an extension to their global partnership. This is the biggest deal to date Chelsea FC has signed with a partner and will see the sports brand continue to be the official sponsor and sportswear supplier for the club [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,57],"tags":[2750,343,2755],"class_list":["post-49896","post","type-post","status-publish","format-standard","hentry","category-adidas","category-english-premier-league","tag-adidas","tag-chelsea-fc","tag-english-premier-league"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chelsea FC Extends adidas Kit Deal for Another 10 Years - FOOTBALL FASHION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2013\/06\/21\/chelsea-fc-extends-adidas-kit-deal-for-another-10-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chelsea FC Extends adidas Kit Deal for Another 10 Years - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"(London \/ Herzogenaurach, Friday 21st June 2013) &#8211; Chelsea Football Club and adidas are delighted to announce an extension to their global partnership. 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