{"id":49085,"date":"2013-05-22T16:50:17","date_gmt":"2013-05-22T20:50:17","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=49085"},"modified":"2013-05-22T16:50:17","modified_gmt":"2013-05-22T20:50:17","slug":"as-roma-unveils-updated-brand-identity","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2013\/05\/22\/as-roma-unveils-updated-brand-identity\/","title":{"rendered":"AS Roma Unveils Updated Brand Identity"},"content":{"rendered":"<p>Three-time Italian Serie A and nine-time Coppa Italian champions have launched a new club emblem as part of a rebranding initiative.\u00a0<!--more--><\/p>\n<p>According to a press release from the club:<b> \u201cRome, lucky, invincible, eternal\u201d<\/b>. Titus Livius<\/p>\n<p>AS Roma today, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club\u2019s connection to Rome and modernizes one of the most beloved brands in football and establishes the visual direction for the Club for years to come. \u00a0An extensive local market research program was undertaken to evolve and update the celebrated marks of the Club.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm4.staticflickr.com\/3762\/8791880464_e8b913b0b2_b.jpg\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" alt=\"AS Roma Unveils New Club Emblem\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm4.staticflickr.com\/3762\/8791880464_e8b913b0b2.jpg\" width=\"400\" height=\"285\" \/><\/a><\/p>\n<p>The goal:\u00a0Honor the rich tradition of the Club and Rome, while properly reflecting the Club\u2019s growth domestically\u00a0and internationally.<\/p>\n<p>The new Roma logo features clean, modern lines along with a contemporary and timeless graphic structure. The logo is designed to reflect the essence of AS Roma \u2013 pride, courage, inventiveness, and passion \u2013 fundamental values of Roman culture as well.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm4.staticflickr.com\/3808\/8791880540_1177c8973d.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"AS Roma Unveils New Club Emblem\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm4.staticflickr.com\/3808\/8791880540_1177c8973d_n.jpg\" width=\"320\" height=\"320\" \/><\/a><\/p>\n<p>\u201cThe City of Rome is the heart and origin of our club. Having \u2018Roma\u2019 on our logo and on our players\u2019 chests properly honors this and tells the world who we are\u201d, said Jim Pallotta, President of AS Roma.<\/p>\n<p>\u201cThe launch of our updated brand is aligned with our vision for the future \u2013 one that combines heritage with aggressive global growth\u201d, said Italo Zanzi, CEO of AS Roma. \u201cIt will fundamentally enhance all of our new initiatives, including our Nike and Disney partnerships and our new stadium.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm4.staticflickr.com\/3777\/8791880344_6aa81df6e7_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"AS Roma Unveils New Club Emblem\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm4.staticflickr.com\/3777\/8791880344_6aa81df6e7.jpg\" width=\"500\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=15786&amp;tracking=&amp;url=http:\/\/www.worldsoccershop.com\/shop-by-team-italy-national-soccer-team.html\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm9.staticflickr.com\/8528\/8573901132_373f119293.jpg\" width=\"450\" height=\"225\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three-time Italian Serie A and nine-time Coppa Italian champions have launched a new club emblem as part of a rebranding initiative.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[161,2758],"class_list":["post-49085","post","type-post","status-publish","format-standard","hentry","category-italian-serie-a","tag-as-roma","tag-italian-serie-a"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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