{"id":47059,"date":"2013-03-08T06:13:22","date_gmt":"2013-03-08T11:13:22","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=47059"},"modified":"2013-03-08T09:24:02","modified_gmt":"2013-03-08T14:24:02","slug":"mls-2013-player-name-and-number-typeface","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2013\/03\/08\/mls-2013-player-name-and-number-typeface\/","title":{"rendered":"MLS 2013 Player Name and Number Typeface"},"content":{"rendered":"<p>SCOTCH PLAINS, N.J. (March 7, 2013) \u2013 As Major League Soccer launched its 18th season, the league featured a new number identity look thanks to a collaborative effort between 343RLP+ creative group and the MLS in-house design department.<!--more--><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/footballfashion.org\/wordpress\/2013\/02\/25\/houston-dynamo-2013-adidas-home-and-away-jerseys\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" alt=\"Houston Dynamo 2013 adidas Home and Away Soccer Jerseys \/ Camisetas de Futbol\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm9.staticflickr.com\/8092\/8508159325_a14269ba7f_n.jpg\" width=\"240\" height=\"320\" \/><\/a><\/p>\n<p>MLS unveiled the new custom typeface and number system strategy that serves to offer a bolder design to the authentic kits of all of the league\u2019s 19 clubs. 343RLP&#8217;s principal and design director Rich Levy led the project with his design team, working alongside MLS to customize the new look.<\/p>\n<p>&#8220;The new MLS \u2018neo-classic\u2019 name and number typeface illustrates a modern approach bridging straight lines and classic curves \u2013 clean, legible and distinctive with a contemporary twist in style,&#8221; said Levy. \u201dWe wanted to create a sense of where soccer and design is heading on the global stage.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm9.staticflickr.com\/8095\/8539680086_70a2b6d0b7.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm9.staticflickr.com\/8095\/8539680086_70a2b6d0b7_n.jpg\" width=\"320\" height=\"240\" \/><\/a><\/p>\n<p>&#8220;We&#8217;re excited about the new look,&#8221; said Maribeth Towers, MLS Senior Vice President of Consumer Products. &#8220;When working with our design team and our creative partner at 343RLP+, we were specific that the number and type should be distinctive and bold and we are pleased with the outcome.&#8221;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/footballfashion.org\/wordpress\/2013\/03\/05\/vancouver-whitecaps-2013-adidas-home-jersey\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" alt=\"Vancouver Whitecaps 2013 adidas Home Soccer Jersey \/ Football Shirt\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm9.staticflickr.com\/8110\/8533154926_1f0e3c109d.jpg\" width=\"400\" height=\"266\" \/><\/a><\/p>\n<p>Founded by Levy in 2009, 343RLP+ creative group is a multicultural sport marketing and branding boutique agency based in the New York Tri-State area. Composed of a highly professional and experienced team with expertise in digital and traditional branding media strategies, 343RLP+ evolves and enhances our client\u2019s brand value and game while meeting their intended business objectives.<\/p>\n<p>You can see all of the new 2013 MLS adidas jerseys <a href=\"http:\/\/footballfashion.org\/wordpress\/category\/leagues\/major-league-soccer\/\"><strong>here<\/strong><\/a>. They are all available at <strong><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=0&amp;tracking=&amp;url=http:\/\/www.worldsoccershop.com\/shop-by-league-mls.html\" target=\"_blank\">World Soccer Shop<\/a><\/strong>.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=0&amp;tracking=&amp;url=http:\/\/www.worldsoccershop.com\/shop-by-league-mls.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" style=\"border: 0px;\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6157\/6186621534_bf78d19fe8_b.jpg\" width=\"622\" height=\"77\" border=\"0\" \/><\/a><\/p>\n<div class=\"fb-comments\" data-href=\"http:\/\/wp.me\/pL6jh-cf1\" data-num-posts=\"20\" data-width=\"500\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SCOTCH PLAINS, N.J. (March 7, 2013) \u2013 As Major League Soccer launched its 18th season, the league featured a new number identity look thanks to a collaborative effort between 343RLP+ creative group and the MLS in-house design department.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2247,24],"tags":[2734,1004],"class_list":["post-47059","post","type-post","status-publish","format-standard","hentry","category-201314-kits-jerseys","category-major-league-soccer","tag-major-league-soccer","tag-mls"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MLS 2013 Player Name and Number Typeface - FOOTBALL FASHION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2013\/03\/08\/mls-2013-player-name-and-number-typeface\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MLS 2013 Player Name and Number Typeface - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"SCOTCH PLAINS, N.J. 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