{"id":22688,"date":"2011-07-15T08:03:00","date_gmt":"2011-07-15T13:03:00","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=22688"},"modified":"2012-05-13T12:24:29","modified_gmt":"2012-05-13T16:24:29","slug":"manchester-city-umbro-201112-home-kit-jersey","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2011\/07\/15\/manchester-city-umbro-201112-home-kit-jersey\/","title":{"rendered":"Manchester City Umbro 2011\/12 Home Kit \/ Jersey"},"content":{"rendered":"<p>MANCHESTER, ENGLAND (15th July 2011) As Manchester City Football Club look ahead to an exciting new season, Umbro have revealed the new 2011\/2012 Home shirt which captures the passion of the fans in a unique way. <a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=0&amp;tracking=&amp;url=http:\/\/www.worldsoccershop.com\/shop-by-team-manchester-city-fc.html\" target=\"_blank\"><strong>It is now available at World Soccer Shop<\/strong><\/a>.<\/p>\n<p>The new Home shirt, which is tailored by Umbro, features a soundwave graphic of fans singing the team\u2019s famous anthem, \u2018Blue Moon\u2019, which is subtly embedded within the shirt.<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#appId=104764252947919&amp;xfbml=1\"><\/script><fb:like href=\"http:\/\/footballfashion.org\/wordpress\/2011\/07\/15\/manchester-city-umbro-201112-home-kit-jersey\/\" send=\"true\" width=\"450\" show_faces=\"false\" font=\"\"><\/fb:like><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm7.static.flickr.com\/6027\/5939477051_7aaa4d78c7_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6027\/5939477051_7aaa4d78c7.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" width=\"325\" \/><\/a><\/p>\n<p>To help launch the shirt, Umbro teamed up with Beady Eye, fronted by famous City fan Liam Gallagher, who have recorded a special version of Blue Moon which mixes into their new single, The Beat Goes On.<\/p>\n<p>Liam Gallagher said:  \u201cI\u2019ve been a City fan since I was a kid so to be involved with the launch of a new kit is colossal. Manchester City fans are known for having a lot of style and the new shirt looks mega. I love the soundwave idea and the Mod-inspired collar looks proper smart.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm7.static.flickr.com\/6028\/5939479527_d4c7e7d8f5_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6028\/5939479527_d4c7e7d8f5_b.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" width=\"300\" \/><\/a><\/p>\n<p>\u201cBlue Moon is a top tune and has been City\u2019s song for as long as I can remember. It\u2019s been covered by loads of people but the only good one until now was the one Elvis did. I hope the fans buzz off our version and sing along to it at the stadium.\u201d<\/p>\n<p><strong><!--more--><\/strong><\/p>\n<p>Blue Moon is well known as the Manchester City fans\u2019 signature song however the new Home shirt captures it in a unique way.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm7.static.flickr.com\/6136\/5940031816_911e95c3dc_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6136\/5940031816_911e95c3dc.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"325\" \/><\/a><\/p>\n<p>David Blanch, Senior Designer at Umbro, commented: \u201cYou can go anywhere in the world and people will know two things about Manchester: football and music. For the new Manchester City Home shirt, we wanted to combine the elements of football and sound in a new and original way.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm7.static.flickr.com\/6014\/5939479723_e9880b3f48_z.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6014\/5939479723_e9880b3f48.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"350\" \/><\/a><\/p>\n<p>\u201cOur starting point was the club\u2019s anthem, Blue Moon. When fans are singing Blue Moon, it becomes more than just a song \u2014 it\u2019s a connection between the fans and the players. We went into the Stadium to record a section of the fans singing the song. From this recording, we extracted a 19 second clip and created a soundwave graphic which is used within the shirt. One of the most powerful ways in which any fan can positively influence a football match is through sound. We&#8217;ve harnessed that and made it part of the Manchester City&#8217;s home kit. This is a truly innovative football strip.&#8221;<\/p>\n<p>The soundwave graphic runs across the heart of the shirt but does not interfere with the club crest. The raven [dark navy] colouration around the crest is to give it a strong visual identity.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm7.static.flickr.com\/6018\/5939479887_cd856d9399_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6018\/5939479887_cd856d9399.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"250\" \/><\/a><a href=\"http:\/\/farm7.static.flickr.com\/6124\/5939484441_0bd1551018_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6124\/5939484441_0bd1551018.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"250\" \/><\/a><\/p>\n<p>The neckline is a combination of a bold white V neck with an inner chequerboard collar stand. The inspiration was taken from the from white V shirt worn in the League cup winning season in 1976 and the classic, smart style of Mod polo shirts. The same blue and white chequered board pattern can also be seen on MCFC flags all around the Etihad Stadium on match days.<\/p>\n<p>Comfort is another important factor in the design of the new kit. The construction was inspired by tailored dress shirts, but using innovative technical fabrics. The seams around the sleeves and across the back yoke (shoulder) areas are inserted with high performance stretchable mesh, with the holes in the fabric opening up in response to movement to let the wearer\u2019s skin breathe. The mesh is also carried onto the side of the shirt through panels that show the traditional white colour when celebrating a goal.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm7.static.flickr.com\/6003\/5940031370_5d0371ddcb_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6003\/5940031370_5d0371ddcb.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"100\" \/><\/a><a href=\"http:\/\/farm7.static.flickr.com\/6006\/5940031172_0b442e3cc6_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6006\/5940031172_0b442e3cc6.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"100\" \/><\/a><a href=\"http:\/\/farm7.static.flickr.com\/6127\/5940031500_65fc88343d_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6127\/5940031500_65fc88343d.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"100\" \/><\/a><\/p>\n<p>The new Home strip features blue shorts with white side panels that visually connect with the shirt, to create a dominance of the famous City vista blue. The socks feature a special anatomical footbed and feature bold blue and white hoops, a pattern which has seen City through some of the most successful periods of their history.<\/p>\n<p>Trevor Cairns, Chief Marketing Officer for Umbro, added: \u201c\u2018Blue Moon\u2019 is the connection between Manchester City fans and the players. Hearing the song \u2014 whether it\u2019s before, during or after games \u2014 is an inspiration to the City players. We wanted to celebrate this relationship by capturing the song within the shirt. This is the first time that fans have been featured within a football shirt in this way. We hope both the players as well as the fans are proud to wear it.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/farm7.static.flickr.com\/6141\/5939480063_b634648399_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6141\/5939480063_b634648399.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"250\" \/><\/a><a href=\"http:\/\/farm7.static.flickr.com\/6006\/5940034946_52d43230e6_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6006\/5940034946_52d43230e6_b.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"250\" \/><\/a><a href=\"http:\/\/farm7.static.flickr.com\/6008\/5940038812_b1f3bebb26_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm7.static.flickr.com\/6008\/5940038812_b1f3bebb26.jpg\" alt=\"Manchester City Umbro 2011\/12 Home Football Kit \/ Soccer Jersey \/ Shirt\" height=\"250\" \/><\/a><\/p>\n<p>Chief Brand and Commercial Officer for Manchester City, Ian Cafferky, said: \u201cManchester City Football Club has always connected well with fashion and music.  This special relationship has spanned decades and helped shape Manchester\u2019s rich cultural landscape. Blue Moon is part of City\u2019s DNA.  Liam covering the song is a fitting tribute to both the Club and the fans.  As a true blue himself, it is great to have him as the first fan to wear the new home kit. We look forward to playing it next season in the stadium.\u201d<\/p>\n<p><strong><a href=\"http:\/\/footballfashion.org\/wordpress\/category\/201112-soccer-jerseys-or-kits\/\">Check out our Kits and Jerseys section for more brand new kits<\/a><\/strong>.<\/p>\n<p style=\"text-align: center;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"640\" height=\"390\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/L7zDWpNBc3s?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=0&amp;tracking=&amp;url=http:\/\/www.worldsoccershop.com\/shop-by-team-manchester-city-fc.html\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm8.staticflickr.com\/7103\/7189285632_5be41ecd66.jpg\" alt=\"\" width=\"475\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANCHESTER, ENGLAND (15th July 2011) As Manchester City Football Club look ahead to an exciting new season, Umbro have revealed the new 2011\/2012 Home shirt which captures the passion of the fans in a unique way. It is now available at World Soccer Shop. The new Home shirt, which is tailored by Umbro, features a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,42],"tags":[1689,965,2745],"class_list":["post-22688","post","type-post","status-publish","format-standard","hentry","category-english-premier-league","category-umbro","tag-201112-kits-jerseys","tag-manchester-city","tag-umbro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manchester City Umbro 2011\/12 Home Kit \/ Jersey  - FOOTBALL FASHION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2011\/07\/15\/manchester-city-umbro-201112-home-kit-jersey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manchester City Umbro 2011\/12 Home Kit \/ Jersey  - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"MANCHESTER, ENGLAND (15th July 2011) As Manchester City Football Club look ahead to an exciting new season, Umbro have revealed the new 2011\/2012 Home shirt which captures the passion of the fans in a unique way. It is now available at World Soccer Shop. The new Home shirt, which is tailored by Umbro, features a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footballfashion.org\/wordpress\/2011\/07\/15\/manchester-city-umbro-201112-home-kit-jersey\/\" \/>\n<meta property=\"og:site_name\" content=\"FOOTBALL FASHION\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/footballfashion\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-15T13:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-05-13T16:24:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm7.static.flickr.com\/6027\/5939477051_7aaa4d78c7.jpg\" \/>\n<meta name=\"author\" content=\"Football Fashion Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footballfashion\" \/>\n<meta name=\"twitter:site\" content=\"@footballfashion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Football Fashion Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2011\\\/07\\\/15\\\/manchester-city-umbro-201112-home-kit-jersey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2011\\\/07\\\/15\\\/manchester-city-umbro-201112-home-kit-jersey\\\/\"},\"author\":{\"name\":\"Football Fashion Staff\",\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/#\\\/schema\\\/person\\\/7b94acd31a9125d2469d4be3d485ccf9\"},\"headline\":\"Manchester City Umbro 2011\\\/12 Home Kit \\\/ Jersey\",\"datePublished\":\"2011-07-15T13:03:00+00:00\",\"dateModified\":\"2012-05-13T16:24:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2011\\\/07\\\/15\\\/manchester-city-umbro-201112-home-kit-jersey\\\/\"},\"wordCount\":836,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2011\\\/07\\\/15\\\/manchester-city-umbro-201112-home-kit-jersey\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/farm7.static.flickr.com\\\/6027\\\/5939477051_7aaa4d78c7.jpg\",\"keywords\":[\"2011\\\/12 Kits &amp; 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