{"id":17652,"date":"2010-10-22T11:50:45","date_gmt":"2010-10-22T15:50:45","guid":{"rendered":"http:\/\/footballfashion.wordpress.com\/?p=17652"},"modified":"2010-10-22T11:50:45","modified_gmt":"2010-10-22T15:50:45","slug":"chelsea-fc-and-adidas-announce-partnership-extension-to-2018","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2010\/10\/22\/chelsea-fc-and-adidas-announce-partnership-extension-to-2018\/","title":{"rendered":"Chelsea FC and adidas Announce Partnership Extension to\u00a02018"},"content":{"rendered":"<p style=\"text-align:left;\">22 October 2010 (London) \u2014 Chelsea Football Club and adidas are delighted to announce an extension of their global partnership that will see the sports brand continue to be an official sponsor and sportswear supplier for the club over the next eight years.<\/p>\n<p style=\"text-align:center;\"><a href=\"http:\/\/farm5.static.flickr.com\/4130\/5080924892_bec288549a_b.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/farm5.static.flickr.com\/4130\/5080924892_bec288549a.jpg\" alt=\"\" width=\"375\" \/><\/a><\/p>\n<p>The relationship was launched in 2006 when both parties created the world\u2019s largest team photo as 8,000 Chelsea fans lined up alongside the first team squad. Chelsea and adidas have since undertaken a number of successful grassroots projects. This has included partnering with America\u2019s top youth football clubs to help develop US soccer, and the launch of \u2018Blue Pitches\u2019 aimed at encouraging young kids to participate in sport across London with plans to roll them out internationally after the launch of a Blue Pitch in Hong Kong last year.<\/p>\n<p>Ron Gourlay, Chelsea Football Club\u2019s Chief Executive, said: \u201cWe are delighted to extend our partnership until 2018 after a highly successful first four years. Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America.&#8221;<\/p>\n<p style=\"text-align:center;\"><a href=\"http:\/\/scripts.affiliatefuture.com\/AFClick.asp?affiliateID=132648&amp;merchantID=739&amp;programmeID=3052&amp;mediaID=73849&amp;tracking=&amp;url=\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" style=\"border:0 none currentColor;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/site.worldsoccershophosting.com\/email\/7951-2.jpg\" border=\"0\" alt=\"Chelsea adidas 2010\/11 Home Jersey\" width=\"507\" height=\"142\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>22 October 2010 (London) \u2014 Chelsea Football Club and adidas are delighted to announce an extension of their global partnership that will see the sports brand continue to be an official sponsor and sportswear supplier for the club over the next eight years. The relationship was launched in 2006 when both parties created the world\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,57],"tags":[2750,342,343,2755],"class_list":["post-17652","post","type-post","status-publish","format-standard","hentry","category-adidas","category-english-premier-league","tag-adidas","tag-chelsea","tag-chelsea-fc","tag-english-premier-league"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chelsea FC and adidas Announce Partnership Extension to\u00a02018 - FOOTBALL FASHION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2010\/10\/22\/chelsea-fc-and-adidas-announce-partnership-extension-to-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chelsea FC and adidas Announce Partnership Extension to\u00a02018 - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"22 October 2010 (London) \u2014 Chelsea Football Club and adidas are delighted to announce an extension of their global partnership that will see the sports brand continue to be an official sponsor and sportswear supplier for the club over the next eight years. 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