{"id":164522,"date":"2026-06-27T12:57:27","date_gmt":"2026-06-27T16:57:27","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=164522"},"modified":"2026-06-27T21:54:53","modified_gmt":"2026-06-28T01:54:53","slug":"sunderland-afc-2026-27-jersey-away-kit-release","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2026\/06\/27\/sunderland-afc-2026-27-jersey-away-kit-release\/","title":{"rendered":"Sunderland x Elvis 2026\/27 Jersey: hummel Away Kit Released"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sunderland AFC has officially unveiled its new away kit for the 2026\/27 season, produced by the club&#8217;s official kit partner hummel. The release represents a multi-year collaboration with the Elvis Presley Estate and Authentic Brands Group, making it a first-of-its-kind design collaboration within the Premier League. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jlvid_container \"><iframe title=\"Sunderland AFC 2026\/27 hummel Away Kit - Inspired by Elvis Presley\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/qy9S2eLeXq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The jersey officially launched on June 26, a date chosen to mark the anniversary of Elvis Presley&#8217;s final live performance at the Market Square Arena in Indianapolis in 1977, where he closed his last show with the song &#8220;Can&#8217;t Help Falling in Love&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5eaa5f6dd08&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5eaa5f6dd08\" class=\"aligncenter size-full wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1139\" height=\"704\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4.jpg\" alt=\"The pink and black Sunderland AFC Elvis 2026\/27 jersey away kit by hummel featuring 1950s design motifs.\" class=\"wp-image-164526 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4.jpg 1139w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4-300x185.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4-550x340.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4-1100x680.jpg 1100w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4-680x420.jpg 680w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4-200x124.jpg 200w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-4-20x12.jpg 20w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Black Cats will utilize the new strip throughout its 2026\/27 competitive campaign across multiple competitions. Sunderland AFC is set to wear the jersey in the English Premier League, EFL Cup, and FA Cup, alongside the club&#8217;s European football appearance in 53 years via the UEFA Europa League.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5eaa5f6e517&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5eaa5f6e517\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1032\" height=\"770\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-5.jpg\" alt=\"The pink and black Sunderland AFC Elvis 2026\/27 jersey away kit by hummel featuring 1950s design motifs.\" class=\"wp-image-164527 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-5.jpg 1032w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-5-300x224.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-5-536x400.jpg 536w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-5-680x507.jpg 680w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-5-200x149.jpg 200w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-5-20x15.jpg 20w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aesthetic choices for the Sunderland AFC 2026\/27 hummel away jersey draw directly from the early history of Presley&#8217;s musical career. It features a distinct pink and black colorway inspired by the wardrobe associated with his breakthrough years on the Louisiana Hayride. Furthermore, the fabric contains a subtle embossed pattern utilizing 1950s design motifs, which feature repeated SAFC detailing woven throughout the garment to nod to the era that launched him to global stardom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5eaa5f6ec3f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5eaa5f6ec3f\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1178\" height=\"796\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2.jpg\" alt=\"The pink and black Sunderland AFC Elvis 2026\/27 jersey away kit by hummel featuring 1950s design motifs.\" class=\"wp-image-164529 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2.jpg 1178w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2-300x203.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2-550x372.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2-1100x743.jpg 1100w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2-680x459.jpg 680w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2-200x135.jpg 200w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-2-20x14.jpg 20w\" sizes=\"(max-width: 1178px) 100vw, 1178px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specific cultural details connecting the artist to the football club are embedded directly within the jersey&#8217;s construction. Inside the neck tape, the design includes the lyrics &#8216;Can&#8217;t Help Falling in Love With You&#8217; printed alongside the official club crest and Elvis&#8217; personal signature. The track holds significant historical relevance for the fan base, having been regularly sung by supporters as a matchday anthem before kick-off during home and away fixtures since the late 1970s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5eaa5f6f2f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5eaa5f6f2f6\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"802\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-1.jpg\" alt=\"The pink and black Sunderland AFC Elvis 2026\/27 jersey away kit by hummel featuring 1950s design motifs.\" class=\"wp-image-164528 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-1.jpg 1036w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-1-300x232.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-1-517x400.jpg 517w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-1-680x526.jpg 680w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-1-200x155.jpg 200w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-1-20x15.jpg 20w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Sunderland x Elvis 2026\/27 hummel away kit is scheduled to debut during the club&#8217;s preseason tour of the USA and France in July and August. The American portion of the summer itinerary features matches across the United States, with fixtures confirmed in Nashville, New Jersey, and Philadelphia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5eaa5f6f918&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5eaa5f6f918\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"850\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3.jpg\" alt=\"The pink and black Sunderland AFC Elvis 2026\/27 jersey away kit by hummel featuring 1950s design motifs.\" class=\"wp-image-164525 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3.jpg 1336w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3-300x191.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3-550x350.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3-1100x700.jpg 1100w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3-680x433.jpg 680w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3-200x127.jpg 200w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3-20x13.jpg 20w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow Football Fashion on <a href=\"http:\/\/www.facebook.com\/FootballFashion\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/instagram.com\/footballfashionorg\"><strong>Instagram<\/strong><\/a><strong> <\/strong>&amp;<strong> <\/strong><a href=\"http:\/\/twitter.com\/footballfashion\"><strong>X<\/strong><\/a><strong> <\/strong>for real-time updates of the latest and greatest soccer jersey launches and much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<center>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DaGOmdjlr1O\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DaGOmdjlr1O\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DaGOmdjlr1O\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Football Fashion (@footballfashionorg)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/center>\n","protected":false},"excerpt":{"rendered":"<p>Sunderland AFC has officially unveiled its new away kit for the 2026\/27 season, produced by the club&#8217;s official kit partner hummel. The release represents a multi-year collaboration with the Elvis Presley Estate and Authentic Brands Group, making it a first-of-its-kind design collaboration within the Premier League. The jersey officially launched on June 26, a date [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":164525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3598,57,16],"tags":[3033,1444,1445],"class_list":["post-164522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-27-kits","category-english-premier-league","category-hummel","tag-premier-league","tag-sunderland","tag-sunderland-afc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sunderland x Elvis 2026\/27 Jersey: hummel Away Kit Released - FOOTBALL FASHION<\/title>\n<meta name=\"description\" content=\"Read about the new Sunderland AFC 2026\/27 jersey by hummel. The away kit features an Elvis Presley collaboration for the Premier League and Europa League campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2026\/06\/27\/sunderland-afc-2026-27-jersey-away-kit-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunderland x Elvis 2026\/27 Jersey: hummel Away Kit Released - FOOTBALL FASHION\" \/>\n<meta property=\"og:description\" content=\"Read about the new Sunderland AFC 2026\/27 jersey by hummel. The away kit features an Elvis Presley collaboration for the Premier League and Europa League campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footballfashion.org\/wordpress\/2026\/06\/27\/sunderland-afc-2026-27-jersey-away-kit-release\/\" \/>\n<meta property=\"og:site_name\" content=\"FOOTBALL FASHION\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/footballfashion\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-27T16:57:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-28T01:54:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2026\/06\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1336\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Football Fashion Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footballfashion\" \/>\n<meta name=\"twitter:site\" content=\"@footballfashion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Football Fashion Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/\"},\"author\":{\"name\":\"Football Fashion Staff\",\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/#\\\/schema\\\/person\\\/da2ab05e14d30322e22da2a76180a51e\"},\"headline\":\"Sunderland x Elvis 2026\\\/27 Jersey: hummel Away Kit Released\",\"datePublished\":\"2026-06-27T16:57:27+00:00\",\"dateModified\":\"2026-06-28T01:54:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/\"},\"wordCount\":388,\"image\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3.jpg\",\"keywords\":[\"Premier League\",\"Sunderland\",\"Sunderland AFC\"],\"articleSection\":[\"2026\\\/27 Kits\",\"English Premier League\",\"hummel\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/\",\"url\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/\",\"name\":\"Sunderland x Elvis 2026\\\/27 Jersey: hummel Away Kit Released - FOOTBALL FASHION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/2026\\\/06\\\/27\\\/sunderland-afc-2026-27-jersey-away-kit-release\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/sunderland-afc-2026-27-elvis-jersey-away-kit-hummel-3.jpg\",\"datePublished\":\"2026-06-27T16:57:27+00:00\",\"dateModified\":\"2026-06-28T01:54:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/footballfashion.org\\\/wordpress\\\/#\\\/schema\\\/person\\\/da2ab05e14d30322e22da2a76180a51e\"},\"description\":\"Read about the new Sunderland AFC 2026\\\/27 jersey by hummel. 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