{"id":154460,"date":"2024-07-14T17:35:34","date_gmt":"2024-07-14T21:35:34","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=154460"},"modified":"2024-07-14T17:45:50","modified_gmt":"2024-07-14T21:45:50","slug":"west-ham-2024-25-umbro-away-kit","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2024\/07\/14\/west-ham-2024-25-umbro-away-kit\/","title":{"rendered":"West Ham 2024\/25 Umbro Away Kit"},"content":{"rendered":"\n

West Ham United have unveiled their new away kit for the 2024\/25 season, a design dubbed “The Cockney Kit” by the club. This striking black and claret jersey, furnished by Umbro, will be worn by the Hammers throughout their Premier League, FA Cup, and EFL Cup campaigns.<\/p>\n\n\n\n

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The design draws inspiration from West Ham’s deep connection to East London. The black base color is complemented by claret trim, the club’s signature color.<\/p>\n\n\n\n

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More subtly woven into the fabric is a graphic representation of St Mary-le-Bow Church, a local landmark traditionally associated with the concept of a “true Cockney” being born within the sound of its bells. The kit’s collar also features a motif of the church.<\/p>\n\n\n\n

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The West Ham United 2024\/25 “Cockney Kit” goes beyond mere visual reference points. It celebrates the vibrant East London community and its ever-evolving character. <\/p>\n\n\n\n

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As West Ham themselves say, “the diversity of the community that hear those bells continue to evolve, this storied part of the capital becomes richer, the identity deeper, belonging to more, extending Beyond these Streets.” This sentiment is captured in the kit’s name, signifying a spirit that transcends physical boundaries.<\/p>\n\n\n\n

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