{"id":149931,"date":"2024-02-08T23:39:15","date_gmt":"2024-02-09T04:39:15","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=149931"},"modified":"2024-03-19T23:37:04","modified_gmt":"2024-03-20T03:37:04","slug":"ac-milan-puma-2024-fourth-kit","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2024\/02\/08\/ac-milan-puma-2024-fourth-kit\/","title":{"rendered":"AC Milan PUMA 2024 Fourth Kits"},"content":{"rendered":"\n

Global sports brand PUMA together with AC Milan and Los Angeles\u2019 streetwear innovator PLEASURES have revealed the 2023\/24 AC Milan Fourth kit. The new I Rossoneri (The Red and Blacks) jersey features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan\u2019s gothic architecture.<\/p>\n\n\n\n

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Street-smart meets match-ready in the AC MILAN x PLEASURES collaboration with the shirt arriving in two contrasting shadowy colorways, symbolizing the transition from dusk to dawn (black and pristine), allowing fans to embody the AC Milan spirit from day to night, and across continents from Milan to Los Angeles.<\/p>\n\n\n\n

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Reflecting the ever-evolving Milanese lifestyle, the design of the kit\u2019s interplays with the city\u2019s iconic periods of the day \u2014 the serene dusk and the awakening dawn and is incapsulated into the Fourth Kit campaign concept, \u201cOut of the Shadows\u201d. The colorway\u2019s not only represent the different times of the day in Milan but also connect with the global fanbase, embracing the Rossonero way of life wherever they are. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan.<\/p>\n\n\n\n

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The two iterations of the AC Milan 2024 fourth kit were unveiled in Milan during an exclusive event in collaboration with Slam Jam during which AC Milan players, VIPs, and media had the opportunity to see the jerseys for the first time. Simultaneously, the kits were also revealed in Los Angeles through a guerrilla posting activity.<\/p>\n\n\n\n

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For the first time in the Club’s history, the two distinct iterations of the Fourth Kit will be used in separate games. In the Italian Serie A home match against Napoli, on February 11th, the players will don the black version, while the goalkeeper will sport the pristine version, creating a visually stunning contrast on the pitch. In the away game against Monza, on February 18th, this dynamic will be reversed. The ground-breaking design and innovative concept extend to AC Milan’s women’s team, who will proudly wear the Fourth Kit in the Milan Derby against Inter on 17 February.<\/p>\n\n\n\n