{"id":143455,"date":"2023-06-29T16:29:54","date_gmt":"2023-06-29T20:29:54","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=143455"},"modified":"2023-08-27T21:14:45","modified_gmt":"2023-08-28T01:14:45","slug":"puma-2023-breakthrough-pack-ultra-future-king","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2023\/06\/29\/puma-2023-breakthrough-pack-ultra-future-king\/","title":{"rendered":"PUMA 2023 Breakthrough Pack – ULTRA, FUTURE & King"},"content":{"rendered":"\n

Global sports company PUMA has today unleashed the next generation of the brands popular speed boot \u2013 the ULTRA Breakthrough edition. The remastered model is armed with a completely redesigned lightweight ULTRAWEAVE upper to push the limits of speed.<\/p>\n\n\n\n

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The new upper takes PUMA\u2019s signature speed to the next level with the application of PUMA\u2019s PWRTAPE technology that draws from the anatomy of the human foot to provide optimal lightweight support in key areas of the foot for added stability and a locked in fit to perform quick cuts and explosive movements.<\/p>\n\n\n\n

The ULTRA also features an explosive dual-density SPEEDPLATE for next-level traction. The result is a more dynamic plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.<\/p>\n\n\n\n

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The new ULTRA features faster branding with sleeker formstrip and a semi-transparent upper so you can see the innovative PWRTAPE technology.<\/p>\n\n\n\n

The ULTRA will be worn by Kingsley Coman, Antony, Memphis Depay, Christian Pulisic, and leading women\u2019s players at the 2023 World Championships in Australia this summer including Fridolina Rolf\u00f6, Alex Popp and Tamires.<\/p>\n\n\n\n

Two years since PUMA launched their first women\u2019s specific fit football boots, PUMA has updated their product offering over this period to include a women\u2019s fit across all three of their silos \u2013 ULTRA, FUTURE and KING.<\/p>\n\n\n\n

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\u201cPUMA\u2019s women\u2019s fit has continued to evolve, I have felt a huge difference when it comes to the lock down and support the boot gives me\u201d, said Fridolina Rolf\u00f6, Barcelona and Sweden International<\/em>\u201d. \u201cBefore the women\u2019s fit we were wearing the same boot as the men, so the fit was not tailored to our foot shape. Now I feel more comfort and confidence when stepping into the women\u2019s fit UTLRA.\u201d<\/p>\n\n\n\n

\u201cThe new ULTRA continues to push the boundaries of speed, comfort and support. We want our athletes to have the optimal weight to ensure the boot is light, durable and provides the right support which is achieved through the combination of the PWRTAPE technology and ULTRAWEAVE upper\u201d, said Stephanie Viera<\/em>, Product Line Manager Teamsport Footwear<\/em>. \u201cWe have continued to develop our unique women\u2019s specific fit offering, which is now used by over 90% of our female athletes, which is a testament to how much our athletes love the women specific fit.\u201d<\/p>\n\n\n\n

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A post shared by Football Fashion (@officialfootballfashion)<\/a><\/p><\/div><\/blockquote>