{"id":140132,"date":"2023-02-23T11:29:20","date_gmt":"2023-02-23T16:29:20","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=140132"},"modified":"2023-03-26T11:27:59","modified_gmt":"2023-03-26T15:27:59","slug":"ac-milan-x-koche-2023-fourth-kit","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2023\/02\/23\/ac-milan-x-koche-2023-fourth-kit\/","title":{"rendered":"AC Milan x KOCH\u00c9 2023 Fourth Kit"},"content":{"rendered":"\n

Reigning Italian Serie A champions AC Milan today released their 2023 fourth kit via a collaboration with technical sponsor PUMA and luxury fashion brand KOCH\u00c9. It will be worn by I Rossoneri for Sunday\u2019s league match against Atalanta at San Siro.<\/p>\n\n\n\n

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According to AC Milan: The jersey integrates a game-ready pixelated interpretation of the iconic red and black stripes of AC Milan.<\/p>\n\n\n\n

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The new Rossonero reality is reinterpreted in digital 8-bit glory with AC Milan, PUMA, and Paris-based label KOCH\u00c9. This season, the three brands combine club heritage with performance tech and street-inspired couture for a match-ready collection that is both football and fashion-forward. The capsule features the AC Milan Fourth jersey, shorts, goalkeeper Kit, and a pre-match jacket.<\/p>\n\n\n\n

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The Fourth jersey places Club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey also integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because “the game is never over”.<\/p>\n\n\n\n

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The design and creative of the collection fuse the digital world with a modern realistic environment to create a unique mix of styles that celebrate AC Milan’s heritage and innovative nature. Not only has this been achieved through the physical collection but also the digital space. The design of the jersey has also been used to create car Decals and Wheels that will be launched in the popular sports- action game Rocket League beginning Wednesday 8 March. The launch will be the first time a European Club football kit is included in the game.<\/p>\n\n\n\n

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A post shared by Football Fashion (@officialfootballfashion)<\/a><\/p><\/div><\/blockquote>