{"id":139496,"date":"2023-01-24T14:03:42","date_gmt":"2023-01-24T19:03:42","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=139496"},"modified":"2023-03-26T11:28:43","modified_gmt":"2023-03-26T15:28:43","slug":"palmeiras-2023-puma-home-and-away-kits","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2023\/01\/24\/palmeiras-2023-puma-home-and-away-kits\/","title":{"rendered":"Palmeiras 2023 PUMA Home and Away Kits"},"content":{"rendered":"\n

PUMA Brasil and Palmeiras today launched the reigning Campeonato Brasileiro S\u00e9rie A champions\u2019 2023 home and away kits. With the marketing campaign \u201cWelcome to the Third Academy\u201d or \u201cBem-vindos \u00e0 Terceira Academia\u201d in Portuguese, the launch celebrates the club\u2019s storied \u201cFirst and Second Academies\u201d, historical squads that marked the decades of 1960 and 1970s, and the new \u201cThird Academy\u201d, referring to the current moment of the club, which has won several important titles in recent years. <\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Palmeiras<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

The campaign draws a parallel between the two iconic teams and the current squad led by coach Abel Ferreira, that continues to write a narrative full of achievements. The denomination of this victorious period as \u201cThird Academy\u201d bears the seal of approval of Ademir da Guia, Palmeiras\u2019 idol and one of the most important players of the first two \u201cAcademies\u201d. \u201cIn the 60s and 70s, Palmeiras had a team with an engaging game, and we won lots of cups. I see in the current squad the art of the \u2018First Academy\u2019 with the solidity of the \u2018Second\u2019\u201d, says Ademir. \u201cI feel honored, at the age of 80, to witness the emergence of yet another historic squad that I claim to be the \u2018Third Academy\u2019 of Sociedade Esportiva Palmeiras\u201d, he concludes. <\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Palmeiras<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Driven by PUMA\u2019s new FOREVER FASTER concept, combining legacy and the future, the launch film features memorable scenes of Ademir da Guia and Dudu, overlapped by images of the current squad, showing how these different generations of players have built Palmeiras\u2019 history. The \u201cFirst Academy” was responsible for winning four Brazilian Championships, three Regional Sao Paulo Championships and one Rio-Sao Paulo Championship. <\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Palmeiras<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

The \u201cSecond Academy\u201d won two Brazilian Championships and three Regional Sao Paulo Championships. The new \u201cThird Academy\u201d has won so far two CONMEBOL Libertadores, a Brazilian Championship, two Brazilian Championships, two Regional Sao Paulo Championships and a CONMEBOL Recopa Sudamericana.<\/p>\n\n\n\n

The official debut of the Palmeiras 2023 PUMA home jersey takes place this Saturday as the club meets Flamengo in the Supercopa do Brasil.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Palmeiras<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

The 2023 home uniform is inspired by Palmeiras\u2019 \u201cSecond Academy\u201d, inspired by the uniform from 1973, the year in which the team won the Brazilian Championship. The jersey features a straight collar and ribbed cuffs, replicating the 1973 pattern in a bolder, more contemporary execution in neon green. A sublimated application print of a star pays homage to recent achievements, centered on the chest to receive the 2022 Brazilian Championship badge.\u00a0<\/p>\n\n\n\n

\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by Football Fashion (@officialfootballfashion)<\/a><\/p><\/div><\/blockquote>