{"id":133409,"date":"2022-06-29T23:48:01","date_gmt":"2022-06-30T03:48:01","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=133409"},"modified":"2022-06-29T23:54:30","modified_gmt":"2022-06-30T03:54:30","slug":"ac-milan-and-puma-extend-partnership","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2022\/06\/29\/ac-milan-and-puma-extend-partnership\/","title":{"rendered":"AC Milan and PUMA Extend Partnership"},"content":{"rendered":"\n

Global sports company PUMA and AC Milan have announced a long-term extension of their partnership, which was first established in 2018. PUMA will continue as the Principal Partner of AC Milan, the Global Technical Supplier, and the Official Licensed Partner.<\/p>\n\n\n

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AC Milan recently returned to the top of Italian football with the youngest team in modern history to win the Scudetto and is also one of the youngest teams in Europe. As part of the extension PUMA will become the official naming partner of AC Milan\u2019s core in Vismara Center, the base of the Club\u2019s future talents and women\u2019s team. \u201cPUMA House of Football\u201d will become a home for performance development that will see investment in the next generation of youth players at Milan and help support women\u2019s football. The center will also be home to brand and community activations, hosting partnership events and key initiatives in the city.<\/p>\n\n\n

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PUMA and AC Milan are two of the most innovative and progressive brands in football. The partnership is built on the foundations of performance and sustainability through innovative apparel and environmentally friendly products, football culture, fashion, youth development and continued investment in women\u2019s football.<\/p>\n\n\n\n

Under the new terms, PUMA will continue to supply performance apparel for the men\u2019s, women\u2019s, and youth teams, and utilize the style, fashion, and culture of Milan to develop performance and off-pitch lifestyle product that taps into the unique Milanese style. This will see both brands continue to collaborate beyond the pitch on innovative and fashionable collections that connect with football culture and reinforce Milan\u2019s global footprint.<\/p>\n\n\n\n

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A post shared by Football Fashion (@officialfootballfashion)<\/a><\/p><\/div><\/blockquote>