{"id":124360,"date":"2021-01-05T23:24:47","date_gmt":"2021-01-06T04:24:47","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=124360"},"modified":"2021-01-05T23:27:03","modified_gmt":"2021-01-06T04:27:03","slug":"afc-rebrands-major-competitions","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2021\/01\/05\/afc-rebrands-major-competitions\/","title":{"rendered":"AFC Rebrands Major Competitions"},"content":{"rendered":"\n<p>The Asian Football Confederation (AFC) has kicked off 2021 with the launch of brand-new logomarks and visual identities for its major national team and club competitions &#8211; the AFC Asian Qualifiers, AFC Asian Cup, AFC Women\u2019s Asian Cup, AFC U23 Asian Cup, AFC Champions League and AFC Cup.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2021\/01\/AFC-2021-Rebrand.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2021\/01\/AFC-2021-Rebrand-550x309.jpg\" alt=\"\" class=\"wp-image-124362 lazyload\" width=\"685\" height=\"385\" data-sizes=\"auto\" data-srcset=\"https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2021\/01\/AFC-2021-Rebrand-550x309.jpg 550w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2021\/01\/AFC-2021-Rebrand-300x169.jpg 300w, https:\/\/footballfashion.org\/wordpress\/wp-content\/uploads\/2021\/01\/AFC-2021-Rebrand.jpg 1440w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>According to the AFC: <\/p>\n\n\n\n<p>The new look and feel will be prominently featured across all fan focused touch-points with the AFC competitions in the coming years, from the match venues, to television broadcasts and social media channels.<\/p>\n\n\n\n<p>A particular focus for the AFC will be to bring fans of Asian football, fresh and visually captivating content across all of the AFC\u2019s official channels including its sought-after and multi-lingual social media profiles on Facebook, Instagram, Twitter, Weibo, WeChat, Toutiao, Douyin, LINE, VKontakte and Telegram, and the AFC\u2019s website. The spirit behind the brands will also be reflected by the AFC and its commercial partners across a wide range of marketing activities planned to engage fans across the Continent in the coming years.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jlvid_container \"><iframe title=\"New Era, new look. The Official AFC National Team competitions brands\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/AFpus9qtn6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The rebranding was managed together with the AFC\u2019s exclusive commercial partner FMA over a 15-month period and was informed by deep stakeholder collaboration and extensive consumer research across Asia. This process ultimately informed the unique character and design of the new competition brands.<\/p>\n\n\n\n<p>Inspired by football stadiums and the colours Asia\u2019s national teams wear proudly, the dynamic visual arrangement for AFC national team competitions embraces the very places where Asia\u2019s champions are crowned and fans support the Continent\u2019s best national teams and biggest heroes.<\/p>\n\n\n\n<p>To create an unmistakable connection between the competitions, the AFC Asian Cup, AFC Women\u2019s Asian Cup and AFC U23 Asian Cup logomarks share the same fundamental elements and now proudly feature the tournaments\u2019 distinctive trophies.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jlvid_container \"><iframe title=\"New Era, new look. The Official AFC Champions League brand\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/P6evKb--0ws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>These new logomarks will be adapted in respect of each competition, to reflect local elements of the host Member Association.<\/p>\n\n\n\n<p>To further highlight its importance and commercial value, a dedicated logomark is also introduced for the AFC Asian Qualifiers \u2013 Road to Qatar, the FIFA World Cup Qatar 2022 Qualifiers Final Round, which will begin in the second half of 2021 and determine the teams that will advance to represent their nations on the world stage.<\/p>\n\n\n\n<p>Asia\u2019s most iconic cities, dazzling architecture and neon-lit downtowns, as well as the vibrant lifestyle of the primarily younger, close to one billion strong AFC Champions League fanbase, on the other hand, drives the premium aesthetic of the Continent\u2019s pinnacle club competition. A contemporary creative interpretation of the iconic AFC Champions League trophy combines elements from the West and East regions in a spectacular new look.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jlvid_container \"><iframe title=\"New Era, new look. The Official AFC Cup brand\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VDE7tMvt_lI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The AFC Cup has also received a makeover, now incorporating the five colours representing the regions where the competition is played and boasting a strikingly different new visual identity.<\/p>\n\n\n\n<p>Shaikh Salman bin Ebrahim Al Khalifa, the AFC President, said: \u201cWe are delighted to start the new year with all-new AFC national team and club competition brands. The AFC strives to make its competitions even more relevant for its diverse fanbase while showcasing their unique reputation as Asia\u2019s most popular football events. I am convinced the new visual identities will resonate strongly across Asia and worldwide, and I am looking forward to the new look and feel across social media and TV broadcast.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Asian Football Confederation (AFC) has kicked off 2021 with the launch of brand-new logomarks and visual identities for its major national team and club competitions &#8211; the AFC Asian Qualifiers, AFC Asian Cup, AFC Women\u2019s Asian Cup, AFC U23 Asian Cup, AFC Champions League and AFC Cup. According to the AFC: The new look [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":124362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[2996,47],"tags":[99,2991],"class_list":["post-124360","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-afc-asian-cup","category-videos","tag-afc","tag-afc-asian-cup","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AFC Rebrands Major Competitions - FOOTBALL FASHION<\/title>\n<meta name=\"description\" content=\"The The Asian Football Confederation (AFC) has kicked off 2021 with the launch of brand-new logomarks and visual identities for its major national team and club competitions - the AFC Asian Qualifiers, AFC Asian Cup, AFC Women\u2019s Asian Cup, AFC U23 Asian Cup, AFC Champions League and AFC Cup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footballfashion.org\/wordpress\/2021\/01\/05\/afc-rebrands-major-competitions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFC Rebrands Major Competitions - 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