{"id":121785,"date":"2020-08-26T17:58:39","date_gmt":"2020-08-26T21:58:39","guid":{"rendered":"https:\/\/footballfashion.org\/wordpress\/?p=121785"},"modified":"2020-09-01T12:31:59","modified_gmt":"2020-09-01T16:31:59","slug":"juventus-fc-2020-21-adidas-third-kit","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2020\/08\/26\/juventus-fc-2020-21-adidas-third-kit\/","title":{"rendered":"Juventus FC 2020\/21 adidas Third Kit"},"content":{"rendered":"\n

adidas Football today revealed the Juventus third kit for the 2020\/21 season, continuing its seasonal modern art-led approach to kit design. The third kit brings a bold orange colour for the first time in the club\u2019s history in an expression of confidence and vibrance to reflect the team\u2019s spirit on the pitch.<\/p>\n\n\n\n

\"Juventus<\/a><\/figure><\/div>\n\n\n\n

The striking design also provides further evidence of the club\u2019s constant progression, looking to surprise and delight fans with unexpected ideas, made famous by the evolution of the club\u2019s visual identity and logo in January 2017. The result is a shirt that keeps with the traditions woven into the club\u2019s DNA, while signalling a fresh era for Italy\u2019s most successful team.<\/p>\n\n\n\n

\"Juventus<\/a><\/figure><\/div>\n\n\n\n

Francesca Venturini, the adidas Designer behind all three Juventus jerseys for season 2020\/21 commented on the approach, \u201cWe wanted to create all three Juventus kits for the 2020\/21 season through the lens of art. The patterns that we have been able to form demonstrate the world of jersey design and art colliding. Juventus is a club that stands for innovation and is a global leader in football so we focused on bringing unique elements to each of kits. For the third jersey, this is the bold colour scheme, using orange for the first time in the club\u2019s history.\u201d<\/p>\n\n\n\n

\"Juventus<\/a><\/figure><\/div>\n\n\n\n

Continuing the modernization of the club\u2019s classic iconography, the Juventus 20\/21 third shirt features HEAT.RDY \u2013 KEEP COOL, adidas\u2019 cooling innovation that keeps the wearer feeling dry and confident in the game. The replica shirt offers similar benefits with AEROREADY \u2013 FEEL READY, a technology that helps players feel comfortable and ready to play.<\/p>\n\n\n\n

\"Juventus<\/a><\/figure><\/div>\n\n\n\n

To further celebrate the launch of the new I Bianconeri (The Black and Whites) jersey, adidas and Juventus are teaming up with a creator, as part of an open-source approach to create an AR virtual art experience. This launch will take place in September, to coincide with the start of the new Serie A season.<\/p>\n\n\n\n

\"Juventus<\/a><\/figure><\/div>\n\n\n\n

The Juventus FC 2020\/21 adidas home<\/a>, away<\/a> and third kits will be available at World Soccer Shop<\/strong><\/a>, UK Soccer Shop<\/strong><\/a>, Lovell Soccer<\/strong><\/a>, Pro:Direct Soccer<\/strong><\/a> <\/strong>and Kitbag<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

\"Juventus<\/a><\/figure><\/div>\n\n\n\n