{"id":102492,"date":"2018-07-09T20:40:08","date_gmt":"2018-07-10T00:40:08","guid":{"rendered":"http:\/\/footballfashion.org\/wordpress\/?p=102492"},"modified":"2018-07-16T00:41:45","modified_gmt":"2018-07-16T04:41:45","slug":"ac-milan-201819-puma-away-kit","status":"publish","type":"post","link":"https:\/\/footballfashion.org\/wordpress\/2018\/07\/09\/ac-milan-201819-puma-away-kit\/","title":{"rendered":"AC Milan 2018\/19 PUMA Away Kit"},"content":{"rendered":"

Using the theme “Inspired by legends, worn by new heroes”, PUMA FOOTBALL today revealed the AC Milan 2018\/19 away kit. It will be available at\u00a0World Soccer Shop<\/a><\/strong>,\u00a0Lovell Soccer<\/a>,\u00a0<\/strong>Pro:Direct Soccer<\/a>,\u00a0<\/strong>Subside Sports<\/a>,\u00a0UK Soccer Shop<\/a>\u00a0<\/strong>and\u00a0Kitbag<\/a>\u00a0<\/strong>along with the\u00a0<\/strong>new\u00a0Rossoneri\u00a0<\/em><\/a>home jersey.<\/p>\n

\"AC<\/a><\/p>\n

The AC Milan 18\/19 PUMA away shirt comes in the legendary white that has adorned the backs of legends during eight major European finals.<\/p>\n

\"AC<\/a><\/p>\n

The shirt features a round neck collar with red and black detailing, a black line graphic across the chest, back and arms reminiscent of the 90\u2019s era Milan away kits and the \u2018Diavolo Rossonero\u2019 (The Red & Black Devil) on the back of the neck. The shirt will be accompanied by all-white shorts and white socks with a red and black band on the trim.<\/p>\n

\"AC<\/a><\/p>\n

PUMA FOOTBALL unveiled the new AC Milan away kits at Spazio 21 (close to Piazza Tricolore), a post-industrial location usually used to host catwalks in the capital of fashion, but now for this event, totally transformed into a center for Milan\u2019s football and street culture.<\/p>\n

\"AC<\/a><\/p>\n

The event started with a traditional kit presentation to the media with Marco Fassone (AC Milan CEO), Bjoern Gulden (PUMA CEO), Gennaro Gattuso (Head Coach Milan AC), the captain of AC Milan Leonardo Bonucci and his teammates Giacomo Bonaventura, Davide Calabria and Hakan Calhanoglu.<\/p>\n

\"AC<\/a><\/p>\n

Then, the event hosted a 400-strong crowd of football-loving teens, influencers, and VIPs in a highly immersive experience, designed for maximum expression at the meeting point of football and the cities thriving underground scene.<\/p>\n

\"AC<\/a><\/p>\n

Alongside a high energy \u2018Panna\u2019 nutmeg tournament with professional football freestylers, the artist Luca Barcellona customized jerseys live onsite, based on real-time social interactions with the fans.<\/p>\n

\"AC<\/a><\/p>\n

Max Brigante the Italian DJ, and radio host then introduced Ernia, a local rapper and fan of AC Milan to the stage who revealed the away kit in the presence of the Milan players. This unveiling happened to his soundtrack \u201cLA PELLE DEL PUMA\u201d (the skin of PUMA) which was initially released last February to tease the upcoming partnership.<\/p>\n