AFC Bournemouth has unveiled its hummel away uniform for the 2026/27 season, bringing a striking new design to fans.
The Bournemouth 2026/27 away kit introduces a bold look that blends retro inspiration with a modern finish. Showcasing striking purple tones, the jersey draws inspiration from iconic football shirt designs of the early nineties while delivering a fresh identity for the season ahead.
Contrasting white paneling and detailing provide a clean finish across the design. This creates a distinctive visual look that stands out both on and off the pitch.
The combination of early nineties retro aesthetics and modern elements offers a balanced identity for the team. Specific design features enhance the overall appearance of the shirt.
A tonal club crest sits proudly on the chest, while a bespoke AFC Bournemouth sign-off features on the centre back neck to complete the shirt’s premium aesthetic.
The new Bournemouth 2026/27 Joma alternate jersey also carries hummel’s unmistakable identity as part of the club’s new partnership ahead of the season.
The Danish sportswear brand’s signature chevrons run along the sleeves, adding a classic element to the overall presentation.
The team will wear the new kit during its upcoming Premier League, EFL Cup, FA Cup, and UEFA Europa League campaigns.
