Juventus Football Club has introduced its 2026 adidas fourth kit for the ongoing Italian Serie A season, debuting it during Saturday’s league fixture against Como. The release continues the club’s ongoing dialogue between tradition and innovation, channeling aesthetic cues from the past into a design that feels distinctly contemporary.
Created in collaboration with Studio Sgura, the first 2026 Juventus jersey embodies the theme “looking at the past to shape the future.” The creative partnership between Juventus, adidas, and Studio Sgura focuses on reinterpreting the club’s black‑and‑white stripes—rethinking their form while maintaining their symbolic power. The result is a balanced visual identity that captures both heritage and forward‑thinking design.
The Juve 2026 adidas fourth kit merges fashion sensibility and sporting performance through its clean lines and measured proportions. Remaining faithful to Juventus’ hallmark bianconero palette, the jersey blurs boundaries between football apparel and modern streetwear. Studio Sgura’s minimalist yet confident design approach ensures the shirt resonates both on and off the pitch.
A distinctive element of the well-received Juventus 2026 fourth kit is the return of the long‑sleeve silhouette. Featuring a polo‑style collar and manufactured entirely in polyester, it combines structure, comfort, and character. This choice pays tribute to football’s classic look while adapting it to today’s athletic and lifestyle standards—a design that feels both familiar and refreshed.
Historical influence plays a significant role in shaping the 2026 design. The 1996‑97 season serves as inspiration—a period when Juventus briefly explored a horizontal reinterpretation of its iconic stripes in a one‑off concept that never appeared in competitive play. That same experimental spirit has now been refined into a contemporary form, linking past ideas with present execution for Juventus’ 2025 – 2026 Serie A campaign.
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