Premier League team AFC Bournemouth and Visit Las Vegas have unveiled the 2026 Bournemouth kit, a limited-edition glow-in-the-dark design inspired by the energy of Las Vegas. The collaboration comes as the UK moves through the winter months, offering a visually striking release that combines football heritage with modern design influences.
The AFC Bournemouth x Las Vegas 2026 kit merges the club’s identity with the dynamic aesthetic of one of the world’s most recognizable cities. The result is a distinctive look that reflects both Bournemouth’s roots and the bold character of Las Vegas.
Design-wise, the AFC Bournemouth x Las Vegas 2026 jersey seamlessly integrates references to the club’s nickname, the “Cherries,” with motifs inspired by Las Vegas’ retro slot machine era. The cherries appear in a stylized form, connecting the symbolic identities of both the football club and the city. The treatment of color and finish further emphasizes this cross-cultural concept, bringing a unique visual identity to the design.
Key to the Bournemouth 2026 kit’s character are its blurred neon accents and iridescent textures. These elements create an impression of motion and light — reminiscent of Las Vegas’ glowing skyline and the speed of football in play. The glow-in-the-dark feature underscores this theme, giving the kit a modern twist that merges performance wear with an urban design sensibility.
Bringing the project to life, Visit Las Vegas and AFC Bournemouth collaborated with the globally recognized creative studio ilovedust. Known for their work on Nike World Cup collections and creative projects for clubs including FC Barcelona, PSG, Liverpool FC, and Manchester City FC, ilovedust provided the artistic direction behind this release.
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