New Balance has officially launched the Bayer 04 Leverkusen kit collection for the 2025/26 season, marking the beginning of a significant partnership between the sportswear manufacturer and the German football club. The release introduces both home and away designs that will be worn throughout Leverkusen’s upcoming campaigns in the German Bundesliga, DFB-Pokal, and UEFA Champions League competitions.
The Bayer 04 2025/26 home jersey presents a contemporary interpretation of Leverkusen’s traditional black and red identity. Moving away from conventional striping patterns, the design features red lines composed of individual dots that gradually fade into a predominantly black foundation. This innovative approach creates a modern aesthetic while maintaining connection to the club’s established visual heritage that supporters have recognized for decades.
The design draws inspiration from Leverkusen’s urban landscape, specifically referencing the 30-foot-tall neon “Bayer-Kreuz” that stands prominently in the city center. This landmark serves as both a geographical marker and cultural symbol, representing the industrial heritage and football tradition that defines the community. The kit’s visual elements reflect this connection between the club and its hometown environment.
New Balance has implemented a unified color scheme across Bayer 04 Leverkusen 25/26 home kit components, with the club crest, manufacturer logo, and player identification elements rendered in solid red. This creates visual consistency and enhances the overall impact of the design. Black shorts and socks complete the home ensemble, providing a streamlined appearance for the Werkself’s matches throughout the season.
The Bayer 04 Leverkusen 2025/26 New Balance away kit takes a different approach, featuring a crimson to angora gradient that represents the contrasting elements of Leverkusen’s character. The color transition reflects both the city’s industrial Bayer plant heritage and the vibrant atmosphere generated by the club’s supporter base. This dual inspiration connects the kit design to both historical and contemporary aspects of the local identity.
Subtle floral shadow graphics incorporated into the away design reference Leverkusen’s Japanese Garden, recognized as one of Europe’s largest and oldest gardens of its type. This detail adds depth to the kit’s visual narrative while acknowledging a significant local landmark. The botanical elements provide contrast to the industrial themes present in both kit designs.
The 25/26 away kit is completed with angora shorts and socks, creating a cohesive look that emphasizes clean lines and contemporary styling. Both kits represent New Balance’s approach to combining traditional club identity with modern design principles, positioning Bayer 04 Leverkusen for their 2025/26 season across domestic and European competitions with distinctive visual identity that honors their heritage while embracing innovation.
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