Bournemouth 2025/26 Umbro Home Kit

AFC Bournemouth have unveiled their Umbro home kit for the 2025/26 season, ushering in a design that pays homage to the club’s traditions while embracing elements that reflect its modern ambitions. As the Cherries prepare for competition in the Premier League, EFL Cup, and FA Cup, this kit aims to symbolize their journey from past achievements to future aspirations.

Following an impressive Premier League campaign under the guidance of Andoni Iraola, the new kit accompanies the club into a period of renewed confidence and ambition. The timing of the release coincides with Bournemouth’s efforts to build on last season’s successes, both on the pitch and in the overall development of the club and its identity.

The standout feature of the AFC Bournemouth 2025/26 Umbro home jersey is its reimagining of the club’s traditional red and black stripes. Each stripe incorporates a subtle sand-textured pattern, a detail inspired by the golden shores of Bournemouth. This distinctive approach differentiates the kit from prior iterations and establishes a new connection between the shirt, the club, and its coastal hometown.

In addition to the sand-inspired pattern, the shirt introduces sharp red pinstripes and refined gold detailing. These contemporary elements are intended to provide a modern aesthetic while maintaining a sense of continuity with Bournemouth’s established identity. The gold accents can be seen on the collar and sleeves, tying together the overall visual presentation.

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