AC Milan and PUMA have officially launched the club’s third kit for the 2024/25 season, featuring a unique design that aims to blend tradition with modernity.
The jersey’s innovative approach underscores AC Milan’s commitment to its cultural identity, commonly referred to as Milanismo. The fresh look is set to be showcased during the Italian Serie A, Coppa Italia, and UEFA Champions League campaigns.
The AC Milan 2024/25 PUMA third kit departs from the classic red and black Rossonero color scheme, introducing a shadow gray base as the primary color. This is complemented by mint green accents on the collar and sleeves, offering a refreshing contrast.
Additionally, grape mist details on the collar add a subtle yet sophisticated touch, reflecting the fashion-forward spirit of Milan. The monochromatic version of the club’s crest further emphasizes the minimalist yet stylish design approach taken by PUMA for this season.
Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, commented: “The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club’s identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”
Maikel Oettle, Chief Commercial Officer of AC Milan, added: “This new Third kit developed by PUMA is a bold statement of what Milanismo stands for -innovation, elegance, and a deep connection to our City’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our Club’s identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch.”
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