The new Paris Saint-German third collection for the 2023/2024 season by Jordan Brand was revealed on Tuesday. It features a historic element: the elephant print. This iconic pattern, which has been associated with the Jumpman since 1988, will appear on a football jersey for the first time ever.
The PSG 23/24 Jordan third jersey was worn by the Parisian players for their UEFA Champions League win against Borussia Dortmund at the Parc des Princes.
The new PSG x Jordan collection, which includes gameday, training and lifestyle products, marks a new phase in the exclusive partnership between Paris Saint-Germain and the Jordan Brand. The third range has a sophisticated and unique color scheme, with subtle shades of gray and beige, black accents and pops of orange. Some of the items in the collection, such as the jersey, have an iridescent touch that adds to the design.
To celebrate the debut of the elephant print in football, Paris Saint-Germain and Jordan have created a retro-inspired campaign. The visuals have a vintage vibe, with colors and compositions that reflect the 80s and 90s.
Paris Saint-Germain and Jordan Brand have also adopted a sustainable design approach, which allows the players to perform at their best while reducing their environmental impact: The Dri-FIT ADV kits are made from 100% recycled polyester.