The adidas 2023 third jersey of former MLS champions Atlanta United, called ‘The 404 Kit’, was revealed today. The kit pays tribute to the city’s golden 90s era and its rich cultural heritage.
‘The 404 Kit’ has a black background with blue and green graffiti-style letters of ATL and UTD. The blue color represents Atlanta’s endless possibilities, the green color reflects the city’s creative spirit that challenged the norms in the 90s, and the black color signifies the city’s historical past and lasting legacy.
The tag on the back of the neck of the Atlanta United 2023 third jersey says “Atlanta Influences Everything,” which is both a statement of pride for the city and a creative lifestyle brand. The label on the inside of the neck is a homage to the car culture, music and youth that shaped the cultural movement in Atlanta’s streets and historically Black colleges and universities.
“We are proud to present ‘The 404 Kit’ as the club’s newest third kit” Atlanta United President and CEO Garth Lagerwey said. “The 1990s were a transformative time in Atlanta’s history which propelled it from a local southern town to a burgeoning international city. The renaissance of art, music and culture from this period provided the platform for Atlanta United to thrive as a cultural unifier. We couldn’t be more excited to represent Atlanta with this kit and recount our city’s story through the upcoming documentary.”
Photo Credits: Atlanta United