adidas has unveiled Manchester United’s new third kit for the 2023-2024 season, celebrating the club’s famed identity – the Red Devil.
The kit is a clean and bold design that lets the iconic devil emblem do the talking. It features a crisp cloud white base, with the devil emblem in red on the chest. The adidas three stripes are also in white, running down the sleeves. The collar is a red ribbed crew neck.
The design is inspired by the jersey worn by Manchester United in the 1909 Cup winning season. It is the first time that the devil has appeared singularly on a Manchester United jersey.
To accompany the launch of the new kit, adidas has worked with Manchester United on a short film featuring former club captain, Roy Keane. Keane is the most successful captain in Manchester United’s history, and he perfectly encompasses what it means to be a Red Devil to a Manchester United supporter.
Inigo Turner, Design Director for adidas Football apparel said: “With a history steeped in success, we have many Manchester United kits to take inspiration from. For this season’s third kit, the 1909 jersey was the catalyst for that inspiration – which also provided the perfect backdrop to amplify the club’s famous identity – the Red Devil. This design is intentionally understated, taking its cues from present day streetwear trends, with its cloud white background carefully chosen to let the Red Devil shine and inspire fire on the pitch.
We know the importance of this identity to the Manchester United fanbase and we’re proud to give fans a design that is just as much at home on the streets, as it is on the pitch.”