Hip-Hop is turning 50 this year Major League Soccer club New York Red Bulls are joining the party with their freshly dropped 2023 adidas third kit.
Known as the ‘Freestyle Kit’, the jersey is a tribute to the creative and influential artists who have shaped the Hip-Hop culture in the team’s home region for half a century now.
The Freestyle Kit showcases the essential elements of Hip-Hop: MCing, DJing, Graffiti, Breaking, and Beatboxing. It also represents the diversity and vibrancy of New York and New Jersey, where Hip-Hop originated in the early 1970s and continues to evolve.
The New York Red Bulls will debut the Freestyle Kit on Saturday, August 26, when they host Lionel Messi and Inter Miami CF at Red Bull Arena in MLS action.
“Hip-Hop represents a global movement that spans 50 years and has seen many different styles and approaches. The Freestyle kit design had to be raw and authentic. Our vision was to let all the imperfections show through, which in turn, makes it perfect,” said Kevin Maulbeck, Art Director, New York Red Bulls. “We decided on focusing on one of the pillars of Hip-Hop – graffiti – more specifically in this case, on the writing. During the design process, we kept in mind the walls, doors and trains in our area covered in graffiti and stickers. When people see this jersey, it’s my hope that they think it is loud and true. The inspiration goes far beyond New York Hip-Hop, but at its core, that’s exactly what it is: the local scene on display for the global audience.”