Global sports company PUMA has today unleashed the next generation of the brands popular speed boot – the ULTRA Breakthrough edition. The remastered model is armed with a completely redesigned lightweight ULTRAWEAVE upper to push the limits of speed.
The new upper takes PUMA’s signature speed to the next level with the application of PUMA’s PWRTAPE technology that draws from the anatomy of the human foot to provide optimal lightweight support in key areas of the foot for added stability and a locked in fit to perform quick cuts and explosive movements.
The ULTRA also features an explosive dual-density SPEEDPLATE for next-level traction. The result is a more dynamic plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.
The new ULTRA features faster branding with sleeker formstrip and a semi-transparent upper so you can see the innovative PWRTAPE technology.
The ULTRA will be worn by Kingsley Coman, Antony, Memphis Depay, Christian Pulisic, and leading women’s players at the 2023 World Championships in Australia this summer including Fridolina Rolfö, Alex Popp and Tamires.
Two years since PUMA launched their first women’s specific fit football boots, PUMA has updated their product offering over this period to include a women’s fit across all three of their silos – ULTRA, FUTURE and KING.
“PUMA’s women’s fit has continued to evolve, I have felt a huge difference when it comes to the lock down and support the boot gives me”, said Fridolina Rolfö, Barcelona and Sweden International”. “Before the women’s fit we were wearing the same boot as the men, so the fit was not tailored to our foot shape. Now I feel more comfort and confidence when stepping into the women’s fit UTLRA.”
“The new ULTRA continues to push the boundaries of speed, comfort and support. We want our athletes to have the optimal weight to ensure the boot is light, durable and provides the right support which is achieved through the combination of the PWRTAPE technology and ULTRAWEAVE upper”, said Stephanie Viera, Product Line Manager Teamsport Footwear. “We have continued to develop our unique women’s specific fit offering, which is now used by over 90% of our female athletes, which is a testament to how much our athletes love the women specific fit.”
The new ULTRA is part of the PUMA Breakthrough Pack and is available in a unisex and women’s specific fit that also includes the FUTURE and two new PUMA KINGs in fresh new color updates. The PUMA KING women’s fit colorway will be used by PUMA’s female players at this summer’s World Championships in Australia. The PUMA KING black colorway arrives in a unisex fit only.
Take your game to the next level with the Breakthrough Pack available on pre-sale from June 29th at PUMA.com, the PUMA app, DICK’S Sporting Goods and Soccer.com and available on global release from July 6th .