Popular Liga MX club Chivas de Guadalajara have released their 2023/24 home jersey from technical sponsor PUMA México.
The shirt features Chivas’ famous red and white stripes on its front. A curved effect inspired by goat horns is used at the top of the stripes. The design element pays tribute to Chivas’ nickname – Rebaño Sagrado (Sacred Herd).
The dark blue of the Chivas crest is used for the kit’s polo collar and sleeve cuffs. The PUMA logo and team badge are placed at the center front of the jersey just beneath its v-neck.
Chivas’ goat head logo is printed on the outside upper back of the shirt.