The new home kit for Juventus FC’s 2023/24 Italina Serie A, Coppa Italia, and European seasons was released on Friday.
adidas has created a jersey that combines the club’s iconic black and white stripes with a fresh graphic and innovative technologies, while staying true to the Juventus identity. The jersey is designed for the new generation of Juventus fans who want to show their passion and pride.
The black and white stripes are the signature of Juventus, a symbol of the club since 1903. This season, they are reimagined with a brushed zebra-style graphic that reflects the unique style and creativity of the players on the pitch. The zebra motif also adds a playful touch to the classic black and white pattern.
The striking graphic is complemented by yellow accents that bring a touch of heritage and modernity to the design. The yellow colour, inspired by some of the legendary jerseys of the past, is featured on the badge, the sponsor logos and the three stripes on the shoulders, creating a contrast that stands out.
The Juventus 2023/23 adidas home jersey is made to perform at the highest level, with materials and textures that work with HEAT.RDY technology to keep players cool and comfortable on the big stage. The fan version of the jersey has AEROREADY technology that keeps the body dry with sweat-wicking or absorbent materials.
Both versions of the new Juve shirt are made with 100% recycled polyester, as part of adidas’ commitment to help end plastic waste.
The Juventus 23/24 adidas home kit will make its debut on May 14th against Cremonese in Italian Serie A action.